For July 2025, we evaluated more than 50 prop firms worldwide, assessing their global visibility, customer sentiment and social media presence.
Top Prop Firms by Organic Traffic
When analysing SEO traffic for prop firms, I use Ahrefs, which allows you to perform in-depth analysis of website performance metrics for any URL. Ahrefs provides estimated monthly visits from search engines, shows the top pages and keywords driving traffic. It also reveals backlink profiles and keyword clusters, helping you identify high-quality affiliates and potential partners to work with.
Ahrefs also highlights how often a domain appears in ChatGPT answers and other AI-generated content.
The table below shows estimated monthly organic traffic for leading prop firms, based on July 2025 data from Ahrefs. Traffic reflects visits from search engines, DR (Domain Rating) indicates backlink strength. The trend column shows whether traffic has grown, stayed stable, or declined over the past 12 months based on our own analysis.
| # |
Prop Firm |
Traffic |
KWs |
DR |
Top Country |
Trend |
| 1 | Funded Next | 761K | 18.6K | 61 | IN | ↑ |
|---|
| 2 | FTMO | 664K | 27.5K | 72 | GB | ↑ |
|---|
| 3 | TopStep | 491K | 18.2K | 59 | US | ↑ |
|---|
| 4 | The 5%ers | 251K | 8.5K | 65 | IN | → |
|---|
| 5 | Funding Pips | 216K | 12K | 58 | IN | ↑ |
|---|
| 6 | FXIFY | 70.2K | 3.9K | 47 | IN | ↑ |
|---|
| 7 | The Funded Trader Program | 58.2K | 3.4K | 55 | IN | ↑ |
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| 8 | Apex Trader Funding | 50.4K | 11.8K | 70 | US | ↑ |
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| 9 | Fintokei | 43.9K | 3.9K | 45 | JP | → |
|---|
| 10 | Seacrest Funded | 40.1K | 2.3K | 43 | UZ | ↑ |
|---|
Source: Ahrefs – Data as of 30/07/2025
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Top Prop Firms on Google Trends
This table highlights relative global search interest for the top prop trading firms based on Google Trends.
We use a custom metric to normalize results and compare performance over the last 12 months (YTD) and for July 2025 specifically.
| # |
Prop Firm |
JUL |
Last 12M |
| 1 | FTMO | 76.61 | 73.33 |
|---|
| 2 | Topstep | 71.33 | 46.67 |
|---|
| 3 | FundingPips | 36.52 | 31.38 |
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| 4 | FundedNext | 14.77 | 13.90 |
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| 5 | Apex Trader | 13.37 | 10.73 |
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| 6 | Blue Guardian | 12.99 | 9.49 |
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| 7 | Take Profit Trader | 11.34 | 6.84 |
|---|
| 8 | My Funded Futures | 8.43 | 5.57 |
|---|
| 9 | Tradeify | 7.52 | 4.48 |
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| 10 | Blueberry | 5.91 | 3.16 |
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Source: Google Trends – Data as of 23/07/2025
Google Trends offers a useful birds-eye view of relative search interest. It’s a good starting point for spotting broad trends, but it only tells part of the story. To truly understand how your brand is perceived — and where people are talking about it — you need a social listening tool that monitors conversations across the web in real time.
I use Brand24 for this purpose. It lets me quickly spot discussions about a brand, see how other prop firms are approaching their marketing, and even identify new partnerships competitors have formed. The platform provides detailed insights into both social media and non-social mentions, helping to map out where a brand is visible and how it’s being talked about.
Brand24 Presence Snapshot – Top Prop Firms
Below is Brand24 data for the top five prop firms with the highest brand awareness in July 2025. The Presence Score is Brand24’s proprietary metric that reflects how visible a brand is across social media and the wider web.
|
FTMO |
FundedNext |
Topstep |
Funding Pips |
Apex Trader Funding |
| Total mentions |
3.86K |
4.31K |
1.93K |
581 |
1.02K |
| Social media mentions |
2.91K |
3.77K |
1.73K |
403 |
913 |
| Non-social media mentions |
945 |
542 |
208 |
178 |
105 |
| Positive mentions |
672 |
960 |
404 |
71 |
82 |
| Negative mentions |
156 |
113 |
169 |
16 |
7 |
| Social media reach |
5.26M |
8.09M |
4.51M |
842K |
713K |
| Non-social media reach |
9.88M |
6.07M |
1.49M |
2.22M |
201K |
| User generated content |
3.56K |
4.19K |
1.82K |
552 |
928 |
| Average Presence Score |
31 |
29 |
20 |
17 |
12 |
Source: Brand24 – Data as of 23/07/2025
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Top Prop Firms on YouTube
YouTube has become an essential prop firm marketing and education channel, where firms share strategy tutorials,
challenge updates and community insights. A strong YouTube presence can help build trust, attract traders
and position a brand as a leader in the global prop trading community.
Among the prop firms we reviewed, FTMO has the largest YouTube following, posting regular videos that walk viewers through their trading challenges, share trader success stories, and offer behind-the-scenes looks at company events — for example their presence at the World of Trading Expo 2024.
| # |
Prop Firm |
Subscribers |
Videos |
Link |
| 1 | FTMO | 409K | 431 | |
|---|
| 2 | TopStep | 176K | 3.6K | |
|---|
| 3 | Funded Next | 109K | 1.3K | |
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| 4 | The Funded Trader Program | 102K | 1.4K | |
|---|
| 5 | The 5%ers | 81.2K | 1.3K | |
|---|
| 6 | Maven | 67.6K | 392 | |
|---|
| 7 | Sabio Trade | 48.2K | 367 | |
|---|
| 8 | Alpha Capital Group | 33.3K | 963 | |
|---|
| 9 | Funding Pips | 32.1K | 530 | |
|---|
| 10 | Seacrest Funded | 31.4K | 884 | |
|---|
Source: YouTube – Data as of 08/08/2025
Top Prop Firms on Instagram
Short videos like Reels and Stories are getting the most attention on Instagram. Prop firms using these formats are reaching more people, especially traders on their phones.
| # |
Prop Firm |
Followers |
Posts |
Link |
| 1 | FTMO | 470K | 852 | |
|---|
| 2 | Funding Pips | 276K | 362 | |
|---|
| 3 | Funded Next | 231K | 3,104 | |
|---|
| 4 | The Funded Trader Program | 119K | 2,274 | |
|---|
| 5 | fortraders | 108K | 691 | |
|---|
| 6 | The 5%ers | 96K | 1,010 | |
|---|
| 7 | FXIFY | 79.9K | 1,163 | |
|---|
| 8 | Alpha Capital Group | 75.4K | 1,681 | |
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| 9 | Funding Traders | 68.2K | 77 | |
|---|
| 10 | TopStep | 65.6K | 1,086 | |
|---|
Source: Instagram — Data as of 05/08/2025
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Social Media for Prop Firms
Top Prop Firms on X
Alongside YouTube and Instagram, X is another key social platform for prop trading. It delivers instant news updates, trader insights, and builds community engagement. It’s an important channel for prop firm marketing and real-time brand interaction, with follower count serving as a clear indicator of audience reach.
| # |
Prop Firm |
Followers |
Link |
| 1 | Seacrest Funded | 149.6K | |
|---|
| 2 | Funded Next | 143.4K | |
|---|
| 3 | FTMO | 111.6K | |
|---|
| 4 | Funding Pips | 107.7K | |
|---|
| 5 | The Funded Trader Program | 105K | |
|---|
| 6 | Goat Funded Trader | 77K | |
|---|
| 7 | Alpha Capital Group | 74.2K | |
|---|
| 8 | Maven | 73.1K | |
|---|
| 9 | MyFundedFutures | 66.5K | |
|---|
| 10 | TopStep | 64.9K | |
|---|
Source: X – Data as of 08/08/2025
Top Prop Firms on LinkedIn
LinkedIn is less relevant for prop firms compared to other platforms, but it’s still useful to see how many people follow a brand. Follower count shows overall visibility, while the number of listed employees gives an idea of the firm’s footprint in the professional network. Keep in mind that listed employees (Associated Members) do not necessarily reflect actual staff numbers, as many prop traders list themselves under a firm they trade with.
| # |
Prop Firm |
Followers |
Associated Members |
Link |
| 1 | FTMO | 31K | 3,393 | |
| 2 | Funding Pips | 26K | 842 | |
| 3 | Audacity Capital | 24K | 139 | |
| 4 | TopStep | 20K | 3,193 | |
| 5 | Hantec Trader | 14K | 22 | |
| 6 | Funded Next | 13K | 1,185 | |
| 7 | The 5%ers | 12K | 541 | |
| 8 | The Funded Trader Program | 9K | 1,086 | |
| 9 | The Trading Pit | 7K | 85 | |
| 10 | Apex Trader Funding | 5K | 775 | |
Source: LinkedIn – Data as of 08/08/2025
Top Prop Firms on TikTok
TikTok has rapidly become a key channel for prop firms to reach traders worldwide. With its high engagement rates and visual format, it’s an ideal platform for showcasing trading wins, educational clips, and community culture. The following firms are leading the way in followers and overall reach.
| # |
Prop Firm |
Followers |
Likes |
Link |
| 1 | Funding Pips | 62.9K | 336.5K | |
|---|
| 2 | The Funded Trader Program | 48.1K | 463.7K | |
|---|
| 3 | Funded Next | 13.6K | 60.1K | |
|---|
| 4 | FTMO | 8.0K | 25.9K | |
|---|
| 5 | Alpha Capital Group | 6.2K | 44.4K | |
|---|
| 6 | Apex Trader Funding | 4.4K | 46.9K | |
|---|
| 7 | City Traders Imperium | 3.5K | 0.9K | |
|---|
| 8 | TopStep | 3.4K | 7.4K | |
|---|
| 9 | The 5%ers | 2.3K | 4.4K | |
|---|
| 10 | FunderPro | 1.5K | 9.8K | |
|---|
Source: TikTok – Data as of 08/08/2025
Top Prop Firms on Trustpilot
Trustpilot is one of the most important signals for prop traders when deciding whether a firm is legitimate. Most firms hold relatively high average ratings, though some may use active strategies to boost their scores. At the time of this review, three prop firms are under Trustpilot investigation for potential guideline violations.
The 5%ers is the highest-ranked provider at the time of this review, actively promoting their score on their website as a trust element. Please note that only firms with at least 1,000 reviews were considered for the top list.
| # |
Prop Firm |
Rating |
Reviews |
| 1 | The 5%ers | 4.9 | 16,706 |
|---|
| 2 | MyFundedFutures | 4.9 | 7,888 |
|---|
| 3 | Maven | 4.7 | 4,124 |
|---|
| 4 | Earn2Trade | 4.7 | 3,465 |
|---|
| 5 | Funded Next | 4.6 | 39,232 |
|---|
| 6 | FTMO | 4.6 | 25,389 |
|---|
| 7 | Alpha Capital Group | 4.6 | 12,377 |
|---|
| 8 | QT Funded | 4.6 | 7,338 |
|---|
| 9 | Funding Pips | 4.5 | 27,400 |
|---|
| 10 | Apex Trader Funding | 4.5 | 14,755 |
|---|
Source: Trustpilot – Data as of 8/08/2025
Marketing & Growth Hacking for Prop Firms
Whether you need social media management or other outsourced marketing services, we develop strategies tailored for prop trading firms. With deep industry knowledge and trusted partners, we help generate leads, grow communities, and strengthen brand presence in a competitive market.
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This report is based on data collected with Python from publicly available sources. Each entry is manually reviewed, though minor variations may occur. The ranking is intended to highlight overall trends rather than isolated data points.
The FYI Prop Firm Ranking is an evolving project. If you represent a listed prop firm and wish to validate, update, or provide additional information, we welcome your input — please contact us at info-at-fyi.ltd.
FAQs about the FYI Prop Firm Rankings
Why is Prop Firm X not in the list?
The FYI Prop Firm Ranking focuses on the largest and most visible prop trading firms in the industry. Since new firms are launching constantly, it’s not always possible to include every single one. To qualify, a firm must have a public web presence, be featured on reputable industry news sites, and, in some cases, meet specific data thresholds.
For example, in the Trustpilot category, only firms with at least 1,000 reviews are considered. This ensures fair comparison and data reliability.
If you believe an important prop firm is missing, feel free to email us at info-at-fyi.ltd so we can review and possibly include it in future updates.
How can I submit my prop firm to be included in the ranking?
You can manually submit your prop firm for review. If it meets the inclusion criteria — such as having a public web presence, relevant industry visibility, and meeting data thresholds for certain metrics — it will be considered for the next edition of the FYI Prop Firm Ranking.
To submit, simply email your details to info-at-fyi.ltd.
Why isn’t Telegram included as a social media channel in the ranking?
Telegram is indeed an important social media channel for many prop firms. However, it’s challenging to verify which channels are official and to gather reliable, comparable data. Because of these verification issues, Telegram is not currently included in the FYI Prop Firm Ranking.
This may change in the future if we find a way to ensure a clean, accurate, and trustworthy dataset for all firms.
Why isn’t Discord included in the ranking?
Similar to Telegram, it’s difficult to verify official Discord servers and collect consistent data. For now, Discord is not part of the ranking, but this may change if reliable tracking becomes possible.
How to increase ROAs for Prop Firms?
One of the most effective ways to improve ROAS is to build a loyal customer community. This involves increasing meaningful interactions through strategies such as educational content, interactive webinars, livestreams, and even in-person meetups or expos.
At FYI, we specialise in creating tailored marketing strategies for every stage of growth, get in touch to learn more.
What are the best paid ads strategies for Prop Firms?
A proven approach is to target regions with lower competition, where ad spend can deliver better returns. FYI works with a large network of experienced professionals in the prop trading space who can help identify your core target markets and refine your paid advertising strategy.