Terms & Disclosure

FYI Marketing and Consulting Ltd (“FYI”)

AddressDigeni Akrita 54, 1061 Nicosia, Cyprus
Reg.No.HE 466824
VATCY60106489K


Effective as of 23 March 2026

These Terms & Conditions (“T&C”) govern all services, subscriptions, and products provided by FYI Marketing and Consulting Ltd, a company registered in Cyprus (“FYI”), to its clients (“Client”).

By subscribing to or using any FYI services, the Client agrees to these T&C.

1. Scope of Services

FYI provides marketing intelligence, data insights, and consulting services for companies in financial services.

Services include access to FYI’s data platform, insights, and related services designed to support marketing, visibility, and growth decisions.

This may include dashboards, data, reports, analysis, tools, and consulting elements.

The exact scope of services is determined by the active subscription and/or any applicable order, invoice, or agreement (“Order”), and may change over time.

2. FYI Subscription (Core Product)

The FYI Subscription provides access to the FYI data platform and dashboards via the member area on FYI.LTD.

Clients can self-serve, explore, and track brands across multiple marketing channels, including:

  • Organic search and traffic visibility
  • Social media performance
  • Paid acquisition signals
  • Brand positioning and competitive benchmarks
  • Partner, affiliate, and influencer opportunities

2.1 Subscription Model

  • Subscriptions are available on a monthly or yearly basis
  • Billing is charged in advance
  • Subscriptions renew automatically unless cancelled

2.2 Cancellation

  • Subscriptions can be cancelled at any time
  • Cancellation takes effect at the end of the current billing period
  • No refunds are provided for partially used periods

2.3 Onboarding & Support

The subscription may include:

  • One onboarding call / platform walkthrough
  • Optional strategy session (depending on plan)

Additional consulting or services are billed separately unless explicitly included.

2.4 Platform Status

The FYI platform, dashboards, and data products are provided as minimum viable products (MVPs) and are continuously evolving.

By using FYI services, the Client acknowledges and agrees that:

  • Features, data sets, dashboards, and functionality may change, be updated, or be removed at any time
  • The platform is under ongoing development and improvement
  • Certain features may be incomplete, experimental, or in beta state

FYI does not guarantee uninterrupted access, feature stability, or permanent availability of specific tools or data points.

3. Project-Based & One-Off Services

In addition to subscriptions, FYI offers standalone packages and services.

3.1 Visibility Report Package

Includes:

  • Listing on up to three comparison platforms
  • Marketing strategy workshop
  • Campaign playbooks
  • Interview or featured article placement
  • Affiliate and influencer suggestions
  • 1 month of full FYI dashboard access

3.2 Organic Boost Package

Includes:

  • Identification of key SEO growth pages
  • Strategic backlink placements
  • Keyword and content opportunities
  • SEO workshop and frameworks
  • Technical and on-page SEO audit
  • 1 month of full FYI dashboard access

3.3 FYI Visibility Intelligence Report

Includes:

  • Weekly visibility reports (social, search, AI tools)
  • Traffic and benchmark analysis
  • Keyword and prompt opportunities
  • Competitive benchmarking (up to 5 competitors)
  • Clear recommendations
  • 1 month of full FYI dashboard access

3.4 Nature of Services

These services are project-based or one-off, unless stated otherwise in writing.

Scope, deliverables, and timelines are defined in the respective Order or invoice.

4. Fees and Payment

  • All prices are net of VAT, unless stated otherwise
  • Subscription fees are paid in advance via FYI.LTD
  • Project services are invoiced based on agreed terms

FYI reserves the right to suspend access in case of non-payment.

All payments are non-refundable once the service or subscription period has started

5. Client Responsibilities

The Client agrees to:

  • Provide accurate and timely information
  • Participate in workshops, feedback, and communication
  • Grant access to relevant tools/accounts if required

Delays caused by the Client do not affect payment obligations.

6. Data, Platform & Performance Disclaimer

FYI provides access to data, insights, and marketing intelligence tools for informational and decision-support purposes only.

The Client acknowledges that:

  • All data, dashboards, and insights are provided “as is” and “as available”
  • Data may contain errors, inaccuracies, delays, or inconsistencies
  • Certain metrics may be based on estimates, third-party sources, or modeled data

FYI makes no guarantees regarding:

  • Accuracy or completeness of data
  • Availability or uptime of the platform
  • Performance outcomes such as traffic, rankings, visibility, revenue, or growth

All outputs, insights, and recommendations are advisory in nature.

The Client is solely responsible for verifying information and making business decisions.

6.1 No Liability for Data Errors or Decisions

FYI shall not be liable for:

  • Any errors, omissions, or inaccuracies in data
  • Any outdated or incomplete information
  • Any decisions made by the Client based on FYI data, dashboards, or recommendations

Use of the FYI platform and services is at the Client’s own risk.

7. Confidentiality

Both parties agree to keep all non-public information confidential unless disclosure is required by law.

8. Intellectual Property

  • FYI retains ownership of all:
    • Platforms
    • Dashboards
    • Methodologies
    • Data models
  • Clients may use reports and outputs for business purposes

9. Affiliate & Commercial Relationships

FYI may include:

  • Affiliate links
  • Sponsored placements
  • Commercial partnerships

FYI may receive compensation from such relationships.

10. Editorial & Data Disclaimer

FYI uses both proprietary and third-party data sources.

  • Data may not always be complete or up to date
  • Clients must perform their own due diligence
  • FYI is not responsible for decisions made based on provided insights

11. Limitation of Liability

FYI is not liable for:

  • Indirect or consequential damages
  • Business losses or missed opportunities

Total liability is limited to the amount paid for the relevant service.

12. Governing Law

These T&C are governed by the laws of Cyprus.

Jurisdiction: Courts of Cyprus.

13. Acceptance

By subscribing or purchasing any FYI service, the Client confirms acceptance of these Terms & Conditions.