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Chief Marketing Officer Tenure Study in Online Trading

Why Do Chief Marketing Officers Have Such Short Tenures in Online Trading?

By Christian Görgen • July 13, 2025

CMOs in Online Trading rarely make it past 1½ years. We analysed 50 real-world data points to understand why marketing leadership fails in this industry — and what needs to change.

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Christian Görgen

Christian Görgen

Marketing Consultant & Founder @ FYI

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The median tenure for CMOs in the online trading space is just 17.5 months.

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