Rebranding Insights
Latest Insights on Rebranding
Fresh articles, commentary and analysis connected to this topic.
Rebrandings: Optimove, Spotware, TradersYard And FXGT With New Looks
By Christian Görgen • September 13, 2025
Last week, 4 brands made significant changes to their look and feel. In this article, I take a closer look at the updates and share my view on them.
What the ForexLive.com to InvestingLive.com Transition Teaches Us About Rebranding
By Christian Görgen • August 17, 2025
On July 21, 2025, ForexLive.com became InvestingLive.com. In this article, we take a closer look at how the rebrand was planned and executed, and review the first traffic performance metrics four weeks after the switch.
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