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Discover expert insights on online trading, brokers, prop firms, and all things fintech marketing. Our insights helps industry professionals stay on top of market trends, compare solutions, and apply strategies that drive growth. Choose one of our focus topics below or explore the latest insights from our team.
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Online Broker Hiring Report Q1/2026 – Job and Growth Trends in FX
By Christian Görgen • February 1, 2026
This report analyses 1,400+ open roles across the 50 largest brokers and highlights the key hiring trends.
The New Generation Of Prop Traders
By Christian Görgen • December 15, 2025
This article was originally published in the September 2025 edition of TRADERS magazine. The version below is an English translation of the German article "Die neue Generation der Prop Trader".
Marketing Budget Allocation 2026
By Christian Görgen • December 7, 2025
With 2026 approaching quickly, now is the time as an Online Broker or Prop Firm to set your marketing priorities for next year. This guide outlines three example budget plans to support brands across different growth levels.
What’s In For Prop Trading? My predictions for 2026
By Christian Görgen • December 2, 2025
Prop trading is booming because it solves a problem traditional brokers can't. Beginners want to trade, but they cannot afford to lose real money. The real question for 2026 is whether the industry can grow and mature without losing what makes it attractive to new traders.
Dead Props: Over 100 Prop Firms Have Already Disappeared in 2025
By Christian Görgen • November 23, 2025
Prop firms are easy to launch and often just as quick to disappear. More than 100 prop trading websites went offline or started returning errors in 2025, showing how volatile the industry is.
Top Expos to Attend in 2026 for Online Brokers, Prop Firms & FinTech B2B Providers
By Christian Görgen • November 20, 2025
Expos and B2B conferences are booming in the trading, fintech and prop trading world. But with so many events happening in 2026, choosing the right ones has never been harder.
New Visitor Record! World of Trading Expo exceeds all expectations. Trading is more popular than ever in Germany.
By Christian Görgen • November 11, 2025
The World of Trading 2025 in Frankfurt attracted over 6,000 visitors – showing that retail trading in Germany remains highly active. CFDs and certificates are still the favorites, but new trends are starting to appear.
AI Visibility: How to Optimise for ChatGPT, AEO, and GEO as a Prop Trading Firm or Broker
By Christian Görgen • October 25, 2025
SEO isn’t dead, but it’s definitely not what it used to be. We’re entering a world where people don’t Google things anymore — they ask ChatGPT. If you’re a prop trading firm or a broker, now is the time to take action and start tracking your AI visibility.
How Prop Firms and Brokers Can Analyse Competitors’ Paid Media Strategies
By Christian Görgen • September 27, 2025
Want to see exactly how your competitors run their paid ads? EU Ad Transparency Centers give Prop Firms and Brokers a free window into rival strategies — and a chance to turn insights into growth.
Why Online Reputation Management Matters More Than Ever in 2026
By Christian Görgen • September 22, 2025
Online reputation is not just about fixing reviews on one specific platform anymore. In this article, I take a look at areas that are often overlooked and reveal one SEO strategy you can implement within one week and that can save you a significant chunk of your acquisition costs.
How Much Are Prop Trading Firms Really Paying Out?
By Christian Görgen • September 16, 2025
$1,302,591,575 — that’s how much 15 of the biggest prop firms claim on their homepages to have paid out. A big marketing message, but what do these numbers really say, and can anyone verify them?
Rebrandings: Optimove, Spotware, TradersYard And FXGT With New Looks
By Christian Görgen • September 13, 2025
Last week, 4 brands made significant changes to their look and feel. In this article, I take a closer look at the updates and share my view on them.
What the ForexLive.com to InvestingLive.com Transition Teaches Us About Rebranding
By Christian Görgen • August 17, 2025
On July 21, 2025, ForexLive.com became InvestingLive.com. In this article, we take a closer look at how the rebrand was planned and executed, and review the first traffic performance metrics four weeks after the switch.
How to Increase ROAS for Prop Firms
By Christian Görgen • August 15, 2025
Discover how prop trading firms can boost their Return on Ad Spend (ROAS) in a competitive market, going beyond Google and Meta to tap into new channels and growth opportunities.
FYI Prop Firm Ranking July 2025 – Data & Marketing Insights for Growth
By Christian Görgen • August 10, 2025
The FYI Prop Firm Ranking offers in-depth analysis of the most visible prop firms, showing their social media presence and the marketing strategies they use.
FYI Broker Ranking July 2025
By Christian Görgen • July 26, 2025
Explore the FYI Broker Ranking for July 2025 — featuring latest traffic data, user ratings, app stats and visibility trends across 50+ online brokers.
Growth Hacking for Prop Firms — 10 Marketing Ideas for Any Budget
By Christian Görgen • July 16, 2025
Growth hacking for prop firms is no longer optional. With dozens of new firms launching every month, a standard challenge model alone won’t set you apart. This guide shows you 10 proven tactics to drive growth.
The Ultimate Guide for Online Brokers to Grow in Germany in 2025
By Christian Görgen • July 15, 2025
In this guide, we break down exactly how to enter the German market as an online broker — from understanding the local investor mindset to marketing strategies that actually convert in 2025.
Why Do Chief Marketing Officers Have Such Short Tenures in Online Trading?
By Christian Görgen • July 13, 2025
CMOs in Online Trading rarely make it past 1½ years. We analysed 50 real-world data points to understand why marketing leadership fails in this industry — and what needs to change.
London Prop Trading Expo 2025: What Traders and Prop Firms Need to Know
By Christian Görgen • July 10, 2025
Prop trading is taking over the trading world – and now London is hosting its first ever Prop Trading Expo. Find out why brokers and traders alike can’t afford to miss it.
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