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How Prop Firms and Brokers Can Analyse Competitors’ Paid Media Strategies
By Christian Görgen • September 27, 2025
Want to see exactly how your competitors run their paid ads? EU Ad Transparency Centers give Prop Firms and Brokers a free window into rival strategies — and a chance to turn insights into growth.
Why Online Reputation Management Matters More Than Ever in 2026
By Christian Görgen • September 22, 2025
Online reputation is not just about fixing reviews on one specific platform anymore. In this article, I take a look at areas that are often overlooked and reveal one SEO strategy you can implement within one week and that can save you a significant chunk of your acquisition costs.
How Much Are Prop Trading Firms Really Paying Out?
By Christian Görgen • September 16, 2025
$1,302,591,575 — that’s how much 15 of the biggest prop firms claim on their homepages to have paid out. A big marketing message, but what do these numbers really say, and can anyone verify them?
Rebrandings: Optimove, Spotware, TradersYard And FXGT With New Looks
By Christian Görgen • September 13, 2025
Last week, 4 brands made significant changes to their look and feel. In this article, I take a closer look at the updates and share my view on them.
What the ForexLive.com to InvestingLive.com Transition Teaches Us About Rebranding
By Christian Görgen • August 17, 2025
On July 21, 2025, ForexLive.com became InvestingLive.com. In this article, we take a closer look at how the rebrand was planned and executed, and review the first traffic performance metrics four weeks after the switch.
How to Increase ROAS for Prop Firms
By Christian Görgen • August 15, 2025
Discover how prop trading firms can boost their Return on Ad Spend (ROAS) in a competitive market, going beyond Google and Meta to tap into new channels and growth opportunities.
FYI Prop Firm Ranking July 2025 – Data & Marketing Insights for Growth
By Christian Görgen • August 10, 2025
The FYI Prop Firm Ranking offers in-depth analysis of the most visible prop firms, showing their social media presence and the marketing strategies they use.
FYI Broker Ranking July 2025
By Christian Görgen • July 26, 2025
Explore the FYI Broker Ranking for July 2025 — featuring latest traffic data, user ratings, app stats and visibility trends across 50+ online brokers.
Growth Hacking for Prop Firms — 10 Marketing Ideas for Any Budget
By Christian Görgen • July 16, 2025
Growth hacking for prop firms is no longer optional. With dozens of new firms launching every month, a standard challenge model alone won’t set you apart. This guide shows you 10 proven tactics to drive growth.
The Ultimate Guide for Online Brokers to Grow in Germany in 2025
By Christian Görgen • July 15, 2025
In this guide, we break down exactly how to enter the German market as an online broker — from understanding the local investor mindset to marketing strategies that actually convert in 2025.
Why Do Chief Marketing Officers Have Such Short Tenures in Online Trading?
By Christian Görgen • July 13, 2025
CMOs in Online Trading rarely make it past 1½ years. We analysed 50 real-world data points to understand why marketing leadership fails in this industry — and what needs to change.
London Prop Trading Expo 2025: What Traders and Prop Firms Need to Know
By Christian Görgen • July 10, 2025
Prop trading is taking over the trading world – and now London is hosting its first ever Prop Trading Expo. Find out why brokers and traders alike can’t afford to miss it.
Are Online Trading Expos Really Worth Attending for Brokers and Prop Firms?
By Christian Görgen • July 9, 2025
Online trading expos promise leads and deals – but do they really deliver? Discover what brokers and prop firms should expect before signing up.
Avoid These 7 Mistakes on Social Media for Your Trading Brand
By Christian Görgen • April 14, 2025
Social media should be one of the most powerful growth channels for any trading brand. And yet, many brokers, prop firms, and fintechs are still using it like it’s 2015.
5 Must-Have Forex Campaign Types
By Christian Görgen • April 7, 2025
Whether you’re fine-tuning existing performance campaigns or launching a fresh strategy from scratch, one thing stays true: your edge lies in understanding what your product does exceptionally well for traders.
Quick SEO Hack: How To Rank #1 in Google as a Forex Broker
By Christian Görgen • April 1, 2025
Ranking number one on Google is a tough game, especially in the competitive financial services space. Everyone wants to own the top spot for high-volume, commercial intent keywords.
10 Emails You Need as a Forex Broker
By Christian Görgen • March 31, 2025
Email is still one of the most effective channels for client engagement. Whether you’re onboarding new traders, nurturing leads, or reactivating dormant accounts, the right email at the right time can drive serious results.
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