I wasn’t really paying much attention to prop trading until my visit to the iFX Expo in Dubai at the beginning of this year, when I had an eye-opening moment. If there are so many B2B providers offering to help launch new prop firms, there must be huge demand.
In my view, the overall prop trading concept is strong for a few reasons. With a traditional broker, traders need significant capital to get started, must take on high risks, and often end up with negative experiences, especially when just starting out.
Prop trading, however, lowers the entry barrier and shifts the narrative. Instead of requiring high upfront capital, it creates a structured learning path. It allows traders to engage with the markets in a more balanced yet disciplined way. The challenge framework still needs to evolve, but the rules already encourage beginners to adopt proper trading practices instead of going all-in, as often happens in CFD trading.
With the sheer number of new firms launching, it can be hard to keep track of which ones are popular and actually performing well. That’s why I started analysing public data and created this report – for anyone interested in prop trading who wants a clearer view of which firms stand out in different areas of marketing.
If you find this report useful, please share it with your colleagues and feel free to reference the data in any online publication.
Best regards,
Published on September 6, 2025
·Edition: August 2025
Key Takeaways: What the Data Shows
- Search Interest: 18 of 20 prop firms recorded rising Google search interest, with FTMO and Topstep standing out.
- Organic Traffic: Funded Next and FTMO dominate organic visibility with 727k and 697k monthly visits. Organic traffic for Prop Firms stays volatile, with large swings in volumes and wide gaps in domain ratings.
- Regional Growth: India drives strong organic demand, fueling rapid growth for firms like Maven, FXIFY, Alpha Capital, FundedNext, and The 5%ers. Apex and Topstep are dominant in the US, while FTMO leads in the UK.
- AI Visibility: FTMO leads in Google’s AI Overviews, while Funded Next shows stronger presence in ChatGPT.
-
Social Media & Reputation: Instagram dominates with 41.9% of total followers from the Top20 brands, followed by X (27.8%) and YouTube (25.9%). Overall, FTMO stands out as the most visible brand, by combining a large social audience with strong external visibility and high trust scores.
Which Prop Firms Are Most Popular Right Now?
This ranking shows normalized relative search interest from Google Trends (not exact query counts) and the month-over-month movement. These shifts reveal which Prop Firms are gaining visibility—momentum that often leads to more clients and stronger brand awareness.
Chart Data: Current Month Search Interest (Top 15)
| Prop Firm | Current |
|---|---|
| FTMO | 89.56 |
| Topstep | 85.72 |
| Funding Pips | 43.53 |
| Apex Trader | 25.29 |
| Alpha Capital | 25.1 |
| Funded Next | 19.24 |
| Blue Guardian | 16.47 |
| Take Profit Trader | 15.82 |
| Tradeify | 9.42 |
| Blueberry | 8.87 |
| My Funded Futures | 8.7 |
| Think Capital | 8.37 |
| Maven | 6.91 |
| FXIFY | 6.21 |
| The Funded Trader | 5.81 |
Prop Firm Search Interest Comparison in Numbers
| Prop Firm | YTD | July | August | MoM Change | MoM Change % | Trend |
|---|---|---|---|---|---|---|
 FTMO
|
74.62 | 79.35 | 89.56 | +10.21 | 12.87% | |
 Topstep
|
50.85 | 72.16 | 85.72 | +13.56 | 18.79% | |
 Funding Pips
|
32.68 | 37.59 | 43.53 | +5.94 | 15.80% | |
 Apex Trader
|
15.08 | 18.31 | 25.29 | +6.98 | 38.12% | |
 Alpha Capital
|
15.88 | 18.62 | 25.10 | +6.48 | 34.80% | |
 Funded Next
|
14.37 | 15.36 | 19.24 | +3.88 | 25.26% | |
 Blue Guardian
|
10.15 | 13.60 | 16.47 | +2.87 | 21.10% | |
 Take Profit Trader
|
7.79 | 11.53 | 15.82 | +4.29 | 37.21% | |
 Tradeify
|
5.23 | 7.99 | 9.42 | +1.43 | 17.90% | |
 Blueberry
|
3.81 | 6.49 | 8.87 | +2.38 | 36.67% | |
 My Funded Futures
|
5.90 | 8.89 | 8.70 | -0.19 | -2.14% | |
 Think Capital
|
6.38 | 5.33 | 8.37 | +3.04 | 57.04% | |
 Maven
|
4.61 | 6.23 | 6.91 | +0.68 | 10.91% | |
 FXIFY
|
5.04 | 4.15 | 6.21 | +2.06 | 49.64% | |
 The Funded Trader
|
3.64 | 4.44 | 5.81 | +1.37 | 30.86% | |
 E8 Markets
|
2.72 | 2.37 | 3.96 | +1.59 | 67.09% | |
 The Trading Pit
|
1.66 | 2.66 | 3.24 | +0.58 | 21.80% | |
 Earn2Trade
|
2.24 | 2.37 | 2.98 | +0.61 | 25.74% | |
 5ers
|
1.78 | 2.37 | 2.27 | -0.10 | -4.22% |
18 Out of 20 Prop Firms Record Rising Search Interest
In terms of Google search interest, two firms stand clearly ahead of the rest: FTMO and Topstep.
Across the board, 18 out of 20 companies saw an increase in relative search interest, but the picture remains volatile. In the prop space, brand attention can rise and fall quickly, making Google Trends a useful pulse check rather than a definitive measure.
It’s important to treat this data with caution. Google Trends offers a broad, top-level view and should be seen as a starting point for deeper analysis. Absolute search volumes for prop trading remain relatively low, and while the shifts are interesting, they are not always highly meaningful on their own.
Which Prop Firms Get the Most Organic Traffic and Keyword Rankings?
This chart compares each firm’s estimated organic traffic and total ranking keywords. A strong organic pipeline reduces dependence on paid channels, lowers acquisition costs, and compounds over time.
Chart Data: Organic (Top 15)
| Prop Firm | Traffic | Keywords |
|---|---|---|
| Funded Next | 727000 | 17900 |
| FTMO | 697000 | 28400 |
| Topstep | 364000 | 13100 |
| The 5%Ers | 264000 | 7800 |
| Funding Pips | 191000 | 10000 |
| FXIFY | 75900 | 4500 |
| The Funded Trader Program | 59500 | 3000 |
| Apex Trader Funding | 46300 | 13300 |
| Seacrest Funded | 38200 | 1900 |
| Fintokei | 37900 | 3700 |
| Take Profit Trader | 35000 | 1900 |
| FunderPro | 30100 | 2200 |
| Maven | 26700 | 7100 |
| Goat Funded Trader | 20000 | 1600 |
| Funding Traders | 19400 | 1800 |
Organic Traffic and Keywords in Numbers
| Prop Firm | DR | Keywords | KW Trends (MoM) | Traffic | Traffic Trends (MoM) | Top Country |
|---|---|---|---|---|---|---|
|
Funded Next
|
61 | 17,900 | -3.76% | 727,000 | -4.47% | IN |
|
FTMO
|
73 | 28,400 | 3.27% | 697,000 | 4.97% | GB |
|
Topstep
|
59 | 13,100 | -28.02% | 364,000 | -25.87% | US |
 The 5%Ers
|
65 | 7,800 | -8.24% | 264,000 | 5.18% | IN |
|
Funding Pips
|
61 | 10,000 | -16.67% | 191,000 | -11.57% | IN |
|
FXIFY
|
46 | 4,500 | 15.38% | 75,900 | 8.12% | IN |
 The Funded Trader Program
|
53 | 3,000 | -11.76% | 59,500 | 2.23% | IN |
 Apex Trader Funding
|
70 | 13,300 | 12.71% | 46,300 | -8.13% | US |
 Seacrest Funded
|
51 | 1,900 | -17.39% | 38,200 | -4.74% | UZ |
 Fintokei
|
48 | 3,700 | -5.13% | 37,900 | -13.67% | JP |
|
Take Profit Trader
|
53 | 1,900 | — | 35,000 | — | US |
 FunderPro
|
48 | 2,200 | -8.33% | 30,100 | -5.94% | IN |
|
Maven
|
70 | 7,100 | 2.90% | 26,700 | 32.84% | IN |
 Goat Funded Trader
|
37 | 1,600 | -5.88% | 20,000 | -13.04% | NG |
 Funding Traders
|
45 | 1,800 | -14.29% | 19,400 | -3.96% | US |
 Blueberry Funded
|
38 | 2,100 | -4.55% | 18,900 | 3.85% | IN |
 Alpha Capital Group
|
43 | 3,900 | -7.14% | 17,500 | 7.36% | IN |
|
E8 Markets
|
50 | 2,900 | 11.54% | 14,200 | -11.25% | US |
|
The Trading Pit
|
48 | 2,700 | 17.39% | 9,000 | -3.23% | DE |
 QT Funded
|
31 | 1,900 | -5.00% | 7,700 | -3.75% | IN |
 Aqua Funded
|
36 | 1,500 | -6.25% | 6,800 | 0.00% | US |
|
My Funded Futures
|
48 | 3,800 | — | 62.00 | — | US |
Which Prop Firm Is Most Visible in ChatGPT & AI Overviews?
Search behavior is changing. Users don’t just type single keywords anymore—they use natural-language prompts. In the zero-click era, answers appear directly on SERPs and AI surfaces, so it’s critical for Prop Firms to be visible across AI search tools with clear, structured content.
Chart Data: AI Overviews & ChatGPT (Top 15 by combined)
| Broker | AI Overviews | ChatGPT |
|---|---|---|
| FTMO | 354 | 33 |
| Fintokei | 157 | 7 |
| Funded Next | 49 | 98 |
| Apex Trader Funding | 41 | 79 |
| The Funded Trader Program | 43 | 38 |
| Funding Pips | 28 | 40 |
| Goat Funded Trader | 28 | 36 |
| Funding Traders | 18 | 46 |
| The 5%Ers | 6 | 48 |
| Aqua Funded | 8 | 42 |
| Topstep | 33 | 14 |
| FXIFY | 13 | 31 |
| Maven | 25 | 3 |
| FunderPro | 8 | 13 |
| The Trading Pit | 13 | 8 |
AI Search Visibility (GEO/AEO) for Prop Firms in Numbers
| Prop Firm | AI Overviews | Chat GPT |
|---|---|---|
|
FTMO
|
354 | 33 |
|
Fintokei
|
157 | 7 |
|
Funded Next
|
49 | 98 |
|
Apex Trader Funding
|
41 | 79 |
|
The Funded Trader Program
|
43 | 38 |
|
Funding Pips
|
28 | 40 |
|
Goat Funded Trader
|
28 | 36 |
|
Funding Traders
|
18 | 46 |
|
The 5%Ers
|
6 | 48 |
|
Aqua Funded
|
8 | 42 |
|
Topstep
|
33 | 14 |
|
FXIFY
|
13 | 31 |
|
Maven
|
25 | 3 |
|
FunderPro
|
8 | 13 |
|
The Trading Pit
|
13 | 8 |
|
My Funded Futures
|
11 | 3 |
|
Alpha Capital Group
|
1 | 7 |
|
Take Profit Trader
|
2 | 6 |
|
Seacrest Funded
|
3 | 3 |
|
Blueberry Funded
|
2 | 1 |
|
E8 Markets
|
2 | 1 |
|
QT Funded
|
1 | 1 |
Organic Traffic Peaks at FundedNext and FTMO; India Stands Out as the Key Growth Driver
Organic data from Ahrefs paints an interesting picture of the prop trading space. Unlike the brokerage industry, where domain ratings are relatively mature and stable, prop firms show far greater variance — reflecting their younger age and less-established digital footprints. Among the top 20 players, domain ratings stretch from 73 down to 31, while in the broker world even the lowest-ranked leaders still sit at 71 or above.
It’s a reminder that prop trading is still a young industry. Keyword volumes remain modest, search demand is only just building up, and as a result, traffic figures swing more dramatically month to month. In short, the organic landscape here is less about stability and more about volatility — with plenty of room for new entrants to make their mark.
When it comes to sheer organic visibility, two names clearly dominate: Funded Next (727k monthly visits) and FTMO (697k). Together with The 5%ers (264k), Funding Pips (191k), and Topstep (364k), they capture the lion’s share of traffic in the prop trading space.
Winners of the Month
The fastest mover this month is Maven, jumping more than 32% and underscoring the explosive demand coming out of India. FXIFY (+8%) and Alpha Capital Group (+7%) are also quietly gaining momentum, while FTMO continues to grow steadily despite already sitting at the top.
One striking theme: India is the country number one of organic demand for prop trading. Firms like Maven, FXIFY, Alpha Capital, Funded Next, and The 5%ers all see their top traffic share from the country.
The US powers some of the big names like Apex, Topstep, and Take Profit Trader, while FTMO is unique in drawing its strongest base from the UK. Elsewhere, we see curious outliers: Seacrest Funded leading in Uzbekistan, Fintokei in Japan, The Trading Pit in Germany, and Goat Funded Trader in Nigeria.
AI Visibility of Prop Firms
AI-driven discovery is becoming an important new channel for prop firms, but visibility is uneven. FTMO leads in Google’s AI Overviews, while Funded Next shows stronger traction in ChatGPT. Fintokei and others highlight how firms can rank high in one channel but remain weak in the other.
The split shows that AI visibility depends on platform dynamics and search intent — Google surfaces quick, informative answers, while ChatGPT captures more in-depth, conversational queries. Tracking is still in its early days, but success will likely require balancing both ecosystems, much like ranking on page one of Google once defined visibility.
Social Media Trends: Prop Firms Rely on Instagram, Experiment on TikTok
Social media is an essential marketing channel driver for prop firms.
Instagram is the largest channel by far, with 41.9% of all followers and over 2.1 million users across the top 20 prop firms.
Close behind are X (Twitter) with 27.8% (1.4 million) and YouTube with 25.9% (1.3 million). The difference between the two is more in the content format than in the numbers: X is used heavily for short, news-driven updates, while YouTube has established itself as the go-to place for education, long-form analysis, and credibility building. TikTok, in contrast, only accounts for 4.4% of the total audience (225k). This low share is surprising, given its similarity to Instagram in terms of format and demographics.
Looking at firm-level dynamics, two cases stand out. My Funded Futures recorded exceptional growth on YouTube with +29,200 new subscribers since July (+147.5%), while Funding Pips added 20,000 new followers on Instagram (+7.25%).
Note: Discord and Telegram—likely the most important community channels—are not yet included in this analysis due to challenges in obtaining verified data, as they are closed communities and not fully public. I plan to work on adding them in the next edition though.
Brand Visibility — Which Prop Firm Stands Out?
Strong brand visibility keeps you front-of-mind, lowers acquisition costs, and boosts conversion across every channel. Trusted brands earn more clicks, sign-ups, and referrals—translating directly into commercial growth. The chart below combines Trustpilot ratings and Brand24 visibility metrics to show who’s leading on trust and reach.
Prop Firm Visibility – Brand Snapshot
Chart Data: Trustpilot
| Brand | Total Reviews | New Reviews | Rating |
|---|---|---|---|
| Funded Next | 42093 | 2861 | 4.6 |
| Funding Pips | 29151 | 1751 | 4.5 |
| FTMO | 26812 | 1423 | 4.8 |
| The Funded Trader Program | 22095 | 154 | 3.1 |
| The 5%Ers | 17302 | 596 | 4.9 |
| Apex Trader Funding | 15086 | 331 | 4.5 |
| Alpha Capital Group | 12936 | 559 | 4.6 |
| Topstep | 11115 | 292 | 4.3 |
| My Funded Futures | 9102 | 1214 | 4.9 |
| QT Funded | 8391 | 1053 | 4.6 |
| Take Profit Trader | 5309 | 349 | 4.4 |
| Funding Traders | 4671 | 293 | 4.4 |
| Maven | 4356 | 232 | 4.6 |
| FXIFY | 3817 | 167 | 4.3 |
| Earn2Trade | 3626 | 161 | 4.7 |
Chart Data: Brand Visibility
| Brand | Total Mentions | Social Media Reach | Non-Social Media Reach | Average Presence Score |
|---|---|---|---|---|
| Funding Pips | 2061 | 9324203 | 2903810 | 25 |
| FTMO | 3926 | 6272931 | 10572758 | 31 |
| Topstep | 2764 | 4789276 | 2902096 | 27 |
| Tradeify | 1098 | 3282330 | 347913 | 18 |
| Blue Guardian | 320 | 1591596 | 2663306 | 20 |
| Funded Next | 857 | 1548472 | 1226870 | 20 |
| Blueberry Funded | 275 | 1446990 | 67698 | 11 |
| Alpha Capital | 395 | 1248223 | 230297 | 13 |
| Apex Trader Funding | 1126 | 1170884 | 80849 | 15 |
| My Funded Futures | 400 | 1055799 | 1876 | 10 |
| Take Profit Trader | 714 | 824733 | 121257 | 15 |
| FXIFY | 582 | 546206 | 2809646 | 23 |
| The 5ers | 145 | 176395 | 135450 | 10 |
Prop Firm Reviews on Trustpilot in Numbers
| Prop Firm | Total Reviews | New Reviews | Growth % | Rating |
|---|---|---|---|---|
| Funded Next |
42,093 | 2,861 | 7.29% | 4.60 |
| Funding Pips |
29,151 | 1,751 | 6.39% | 4.50 |
| FTMO |
26,812 | 1,423 | 5.60% | 4.80 |
| The Funded Trader Program |
22,095 | 154 | 0.70% | 3.10 |
| The 5%Ers |
17,302 | 596 | 3.57% | 4.90 |
| Apex Trader Funding |
15,086 | 331 | 2.24% | 4.50 |
| Alpha Capital Group |
12,936 | 559 | 4.52% | 4.60 |
| Topstep |
11,115 | 292 | 2.70% | 4.30 |
| My Funded Futures |
9,102 | 1,214 | 15.39% | 4.90 |
| QT Funded |
8,391 | 1,053 | 14.35% | 4.60 |
| Take Profit Trader |
5,309 | 349 | 7.04% | 4.40 |
| Funding Traders |
4,671 | 293 | 6.69% | 4.40 |
| Maven |
4,356 | 232 | 5.63% | 4.60 |
| FXIFY |
3,817 | 167 | 4.58% | 4.30 |
| Earn2Trade |
3,626 | 161 | 4.65% | 4.70 |
| Goat Funded Trader |
3,441 | 139 | 4.21% | 3.90 |
| E8 Markets |
2,854 | 70 | 2.51% | 4.50 |
 Seacrest Markets |
2,832 | 88 | 3.21% | 4.30 |
 Top One Trader |
1,951 | 148 | 8.21% | 4.60 |
Brand Performance of Prop Firms in Numbers
| Prop Firms | Total Mentions | Social Media Reach | Non-Social Media Reach | Average Presence Score |
|---|---|---|---|---|
| Funding Pips |
2,061 | 9,324,203 | 2,903,810 | 25.00 |
| FTMO |
3,926 | 6,272,931 | 10,572,758 | 31.00 |
| Topstep |
2,764 | 4,789,276 | 2,902,096 | 27.00 |
| Tradeify |
1,098 | 3,282,330 | 347,913 | 18.00 |
| Blue Guardian |
320 | 1,591,596 | 2,663,306 | 20.00 |
| Funded Next |
857 | 1,548,472 | 1,226,870 | 20.00 |
| Blueberry Funded |
275 | 1,446,990 | 67,698 | 11.00 |
| Alpha Capital |
395 | 1,248,223 | 230,297 | 13.00 |
| Apex Trader Funding |
1,126 | 1,170,884 | 80,849 | 15.00 |
| My Funded Futures |
400 | 1,055,799 | 1,876 | 10.00 |
| Take Profit Trader |
714 | 824,733 | 121,257 | 15.00 |
| FXIFY |
582 | 546,206 | 2,809,646 | 23.00 |
| The 5ers |
145 | 176,395 | 135,450 | 10.00 |
Social Channels Drive Visibility for Most Prop Firms
Trustpilot remains a core reputation driver for prop firms, with The 5%ers and My Funded Futures standing out thanks to their excellent 4.9 ratings. But reviews are only one part of the picture — brand performance also depends on how firms balance their social reach with non-social reach like comparison websites, blogs and media partners.
Some firms manage to strike this balance well, with FTMO being the clearest example, combining strong social followings with the highest non-social reach in the industry. Others lean more heavily on one side: Funding Pips builds most of its presence through social channels, while FXIFY achieves greater visibility through external mentions despite a smaller social footprint.
In short, the strongest brands are those able to combine user trust, social audiences, and wider market visibility rather than relying on a single channel.
FAQ
Why is my Prop Firm not listed in this report?
Some traders ask why a specific Prop Firm is missing. Not every firm is included because the focus is on well-known and established providers. If a newer or smaller firm is not listed, it usually means there is not enough reliable data available yet. The list of Prop Trading Firms is updated regularly as the industry grows.
Why are Telegram groups for Prop Trading not included?
Many traders search for Telegram groups of Prop Firms, but Telegram is hard to measure. Group sizes and activity levels are often private, making it difficult to include them in reliable statistics. Once accurate data sources become available, Telegram groups will be part of future prop trading analyses.
Why are Prop Trading Discord servers not included?
Discord is a popular platform for traders to connect with Prop Firms, but measuring server activity, membership numbers, and engagement is not reliable at this point. For that reason, Discord servers are not part of the current analysis, although this may change in the future.
How can I contribute to Prop Firm reports and rankings?
Traders and Prop Firms can support research by providing verified data, suggesting new data sources, or linking back to this analysis. Sharing the report in the trading community also helps other traders discover it and ensures more visibility for the firms that are included.
How can Prop Firms get featured in Prop Trading rankings?
Prop Firms that want to be included in rankings and industry reports can contribute verified data or collaborate on research. This ensures traders have access to accurate information and helps Prop Firms increase their visibility in the trading community.
Data Sources
Trend data was taken from Google Trends (last 12 months, global), normalized against the search volume for “FYI” to allow comparison.
Organic traffic data, including AI Overviews and ChatGPT visibility, was sourced from Ahrefs.
Social media data was collected from each company’s main global account, unless a regional account showed significantly stronger performance. Only one account per broker was considered.
Brand visibility data came from Brand24, where the average presence score is a proprietary metric.
Trustpilot data was taken directly from the Trustpilot website.
All data is as of 7 September 2025.
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Which Prop Firms Are Most Popular on Social Media?
Who’s winning attention on social? This section ranks Prop Firms by follower reach to highlight brand visibility and momentum. Use it to benchmark competitors, spot growth opportunities, and focus your content where it’ll have the biggest impact.
of the Top 5 Prop Firms
of the Top 5 Prop Firms
of the Top 5 Prop Firms
of the Top 5 Prop Firms
Pie Source Data
Instagram
X
YouTube
TikTok
Who Leads on Instagram Among Prop Firms?
Who Leads on X Among Prop Firms?
Who Leads on YouTube Among Prop Firms?
Who Leads on TikTok Among Prop Firms?