A Data-Driven Comparison of the Most Relevant Online Brokers Worldwide
The FYI Broker Ranking is a monthly industry report that showcases the top-performing online brokers worldwide, using publicly available data. Designed for professionals in the online trading and CFD space, this ranking is fully data-driven — to support better decisions in partnerships, marketing and business development.
For July 2025, we evaluated over 50 of the most prominent trading brands, comparing their performance across three categories:
- Brand Visibility: How well-known is the broker globally? This score is based on public search interest and organic traffic volumes.
- Customer Experience: How do real traders rate these platforms? We aggregate user reviews to get a clear picture of customer sentiment.
- Social Media Reach: Which brokers are building the largest, most engaged communities online? This score is based on public follower counts and engagement levels.
The FYI Broker Rankings are not influenced by editorial opinions or paid placements – All data sources used are publicly available and traceable.
Key Takeaways: Online Broker Insights for July 2025
- OANDA receives the highest score for brand visibility, with over 5 million monthly visits from search and more than 400K organic keywords driving traffic.
- Exness stands out in the customer experience category, with high ratings across Trustpilot and the Google Play Store.
- eToro dominates social media reach with strong presence across all networks.
- YouTube is the most impactful social channel, with 2 brokers surpassing 1 million subscribers.
- Despite a shifting digital landscape driven by AI-generated overviews, 8 out of the top 20 brokers increased their organic traffic over the past 12 months, with only 3 showing a clear downtrend.
- Five brands globally have crossed 10 million+ app installs in the Google Play Store.
- Several top brokers are ranking well in the U.S., attracting significant amount of organic traffic.
Who is the FYI Broker Ranking for?
This ranking is created for professionals in the online trading industry who rely on data to guide decisions. That includes affiliate managers, media publishers, journalists, introducing brokers, marketing teams at brokerage firms, as well as analysts and business development professionals keeping track of global trends and brand momentum.
Most Visible Online Trading Brand
The Best Brand category highlights which online brokers have the strongest brand presence and global reach. We base this on public data sources like Google Trends, organic search interest, and web traffic – combined with our own insights.
For July 2025, Oanda takes the top spot, standing out as the most recognized and searched-for broker brand worldwide.
Top Brokers on Google Trends
This table highlights global search interest for the top 20 brokers based on Google Trends. We use a custom metric to normalize results and compare performance Last 12M and July 2025.
Peak Relative Popularity shows the countries where each broker saw unusually high relative search activity in the past 12 months — helpful for spotting regional momentum and brand traction.
| # |
Broker |
JUL |
Last 12M |
Peak Relative Popularity (Last 12M) |
| 1 | Exness | 246.81 | 185.01 | Lesotho, Ethiopia, Namibia |
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| 2 | OANDA | 124.57 | 121.19 | Mauritius, Cyprus, Botswana |
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| 3 | eToro | 103.19 | 99.39 | Malta, Cyprus, UAE |
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| 4 | Interactive Brokers | 90.15 | 80.14 | Hong Kong, Singapore, Luxembourg |
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| 5 | XTB | 88.99 | 77.89 | Poland, Portugal, Czechia |
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| 6 | NinjaTrader | 22.26 | 21.80 | Madagascar, Morocco, Dom Rep |
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| 7 | Swissquote | 19.79 | 20.97 | Liechtenstein, Switzerland, Luxembourg |
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| 8 | Pepperstone | 16.69 | 14.64 | Kenya, Mongolia, Botswana |
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| 9 | Plus500 | 15.39 | 16.52 | Slovenia, Israel, Lithuania |
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| 10 | CMC Markets | 14.96 | 11.47 | Australia, New Zealand, Singapore |
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| 11 | OctaFX | 14.96 | 16.03 | Afghanistan, Malaysia, Lesotho |
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| 12 | IC Markets | 13.96 | 13.41 | Kosovo, Eswatini, Cyprus |
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| 13 | Saxo Bank | 12.50 | 13.46 | Denmark, Belgium, Switzerland |
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| 14 | Trading 212 | 12.15 | 11.95 | UK, Czechia, Bulgaria |
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| 15 | Libertex | 11.34 | 8.13 | Uzbekistan, Uruguay, Argentina |
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| 16 | FP Markets | 10.25 | 4.79 | Cyprus, Greece, Laos |
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| 17 | TastyTrade | 9.85 | 8.40 | Singapore, Puerto Rico, Romania |
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| 18 | Capital.com | 6.96 | 6.58 | Cyprus, UAE, Qatar |
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| 19 | MultiBank | 6.96 | 6.66 | Panama, UAE, Cyprus |
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| 20 | AvaTrade | 6.96 | 7.67 | Comoros, Mongolia, Zimbabwe |
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Source: Google Trends – Data as of 23/07/2025
Top Brokers by Organic Traffic
This table shows how much traffic each broker gets from search engines like Google, based on July 2025 estimates from Ahrefs.
Traffic shows the estimated number of monthly search visits. DR (Domain Rating) is a proprietary Ahrefs metric (0 to 100) that reflects how strong and trusted a website is based on backlinks. Trend is our own analysis of whether the broker’s traffic has gone up or down over the past 12 months.
| # |
Broker |
Traffic |
KWs |
DR |
Top Country |
Top Region |
Trend |
| 1 | OANDA | 5.3M | 406K | 84 | US | Global | ↑ |
|---|
| 2 | IG | 3.9M | 541K | 81 | JP | Global | → |
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| 3 | eToro | 2.8M | 342K | 85 | GB | EU | ↑ |
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| 4 | Exness | 2.4M | 47K | 79 | IN | APAC | ↑ |
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| 5 | Forex.com | 1.3M | 243K | 76 | US | Global | ↑ |
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| 6 | Deriv | 1.2M | 41.7K | 76 | KE | MENA | ↓ |
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| 7 | XTB | 899K | 211K | 77 | PL | EU | ↑ |
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| 8 | Interactive Brokers | 508K | 152K | 79 | US | Global | → |
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| 9 | Trading212 | 486K | 94K | 71 | GB | EU | ↑ |
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| 10 | XM | 467K | 16.9K | 80 | TH | APAC | → |
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| 11 | Saxo Bank | 376K | 123K | 81 | US | Global | ↑ |
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| 12 | CMC Markets | 300K | 88.9K | 74 | AU | Global | ↓ |
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| 13 | Plus500 | 297K | 77.6K | 79 | PL | EU | → |
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| 14 | Capital.com | 287K | 194K | 76 | US | Global | → |
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| 15 | IC Markets | 249K | 18.8K | 78 | GB | Global | → |
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| 16 | NinjaTrader | 176K | 33.2K | 77 | US | Global | → |
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| 17 | LiteForex | 175K | 101K | 71 | US | Global | ↓ |
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| 18 | AvaTrade | 163K | 43.6K | 77 | US | Global | ↑ |
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| 19 | Axi | 156K | 43.9K | 72 | US | Global | → |
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| 20 | OctaFX | 136K | 18.5K | 72 | IN | APAC | → |
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Source: Ahrefs – Data as of 26/07/2025
Top Rated Online Brokers
The Best Experience category highlights how brokers are rated by their users across independent platforms such as Trustpilot and the Google Play Store. Metrics include review volume, average ratings, and trends in user feedback.
Based on the data collected for July 2025, Exness received the highest overall experience score across the platforms analyzed.
Top Brokers on Trustpilot
Trustpilot is one of the most widely used review platforms in the financial services industry. It offers insight into how customers rate their experience with online brokers. While Trustpilot actively works to detect and remove fake reviews, many brokers also invest in reputation management strategies—so scores may reflect both genuine feedback and active brand efforts.
| # |
Broker |
Rating |
Reviews |
| 1 | FPMarkets | 4.9 | 8,874 |
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| 2 | Exness | 4.8 | 19,929 |
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| 3 | IC Markets | 4.8 | 46,107 |
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| 4 | AvaTrade | 4.8 | 10,424 |
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| 5 | BlackBull Markets | 4.8 | 2,201 |
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| 6 | CFI | 4.8 | 2,055 |
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| 7 | Forex.com | 4.7 | 2,096 |
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| 8 | Fusion Markets | 4.7 | 3,672 |
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| 9 | Infinox | 4.7 | 1,054 |
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| 10 | Trading212 | 4.6 | 59,894 |
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| 11 | Capital.com | 4.6 | 12,838 |
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| 12 | MultiBank | 4.6 | 1,407 |
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| 13 | ActivTrades | 4.5 | 1,470 |
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| 14 | Pepperstone | 4.4 | 3,056 |
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| 15 | Trade Nation | 4.4 | 1,298 |
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| 16 | Vantage Markets | 4.4 | 8,144 |
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| 17 | Deriv | 4.4 | 65,866 |
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| 18 | Axi | 4.4 | 4,040 |
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| 19 | OctaFX | 4.3 | 8,567 |
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| 20 | NAGA | 4.3 | 4,454 |
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Source: Trustpilot – Data as of 23/07/2025
Top Brokers on Google Play Store
This table shows aggregated data from the Google Play Store, including total app downloads, number of reviews, and average user ratings. It offers a useful snapshot of how active and satisfied Android users are with each broker’s mobile app.
| # |
Broker |
Rating |
Reviews |
Downloads |
Link |
| 1 | Trading212 | 4.7 | 205K | 10M+ | |
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| 2 | Interactive Brokers | 4.7 | 54.9K | 1M+ | |
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| 3 | OctaFX | 4.6 | 245K | 10M+ | |
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| 4 | Exness | 4.6 | 185K | 10M+ | |
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| 5 | XTB | 4.6 | 89.9K | 5M+ | |
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| 6 | Capital.com | 4.6 | 63.2K | 5M+ | |
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| 7 | Plus500 | 4.5 | 118K | 10M+ | |
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| 8 | XM | 4.5 | 86.3K | 10M+ | |
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| 9 | Forex.com | 4.5 | 2.86K | 500K+ | |
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| 10 | MultiBank | 4.5 | 1.64K | 1M+ | |
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| 11 | Swissquote | 4.4 | 7.89K | 100K+ | |
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| 12 | OANDA | 4.4 | 7.25K | 1M+ | |
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| 13 | Equiti | 4.4 | 2.53K | 100K+ | |
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| 14 | Saxo Bank | 4.3 | 8.08K | 100K+ | |
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| 15 | IG Trading | 4.2 | 21.4K | 1M+ | |
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| 16 | AvaTrade | 4.2 | 10.7K | 1M+ | |
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| 17 | TastyTrade | 4.2 | 3.25K | 100K+ | |
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| 18 | Admirals | 4.2 | 2.1K | 500K+ | |
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| 19 | LiteForex | 4.2 | 1.91K | 500K+ | |
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| 20 | Tickmill | 4.1 | 1.16K | 100K+ | |
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Source: Google Play Store – Data as of 23/07/2025
Top Online Broker on Social Media
In the Best on Social category, we analyze which brokers have built the biggest and most active audiences across platforms like YouTube, Instagram, and TikTok.
For July 2025, eToro stood out with the strongest social media presence across all major platforms.
Top Brokers on X
X remains a key social platform for the trading industry, largely due to the fast, news-driven nature of financial markets. Twitter has long played an important role in real-time market commentary, trader sentiment and community engagement.
| # |
Broker |
Followers |
Link |
| 1 | Interactive Brokers | 421.9K | |
|---|
| 2 | eToro | 358.4K | |
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| 3 | FOREX.com | 233.3K | |
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| 4 | Capital.com | 213.1K | |
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| 5 | XM | 136.5K | |
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| 6 | Exness | 100.5K | |
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| 7 | Plus500 | 87.1K | |
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| 8 | Trading212 | 82K | |
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| 9 | Tastytrade | 43.7K | |
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| 10 | MultiBank | 42.7K | |
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| 11 | FXTM | 42.7K | |
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| 12 | Pepperstone | 40.6K | |
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| 13 | Tickmill | 39.5K | |
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| 14 | NAGA | 37.7K | |
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| 15 | Saxo Bank | 36.3K | |
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| 16 | IG | 36.1K | |
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| 17 | FBS | 34.2K | |
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| 18 | Deriv | 31K | |
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| 19 | CMC Markets | 30.1K | |
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| 20 | Swissquote | 27.9K | |
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Source: X – Data as of 25/07/2025
Top Brokers on YouTube
YouTube isn’t just a video platform—it’s the second largest search engine in the world. Traders use it to look up platforms, strategies and broker reviews. That makes YouTube a critical channel for online brokers in 2025.
| # |
Broker |
Subscribers |
Videos |
Link |
| 1 | Trading212 | 1.3M | 234 | |
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| 2 | OctaFX | 1.06M | 2.7K | |
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| 3 | Tastytrade | 452K | 1.8K | |
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| 4 | Pepperstone | 417K | 2.9K | |
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| 5 | Capital.com | 238K | 751 | |
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| 6 | TMGM | 159K | 1K | |
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| 7 | Exness | 144K | 447 | |
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| 8 | NinjaTrader | 139K | 762 | |
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| 9 | XM | 122K | 9.9K | |
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| 10 | Interactive Brokers | 118K | 932 | |
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| 11 | eToro | 96.7K | 761 | |
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| 12 | IG | 73.8K | 2K | |
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| 13 | XTB | 68.2K | 2.4K | |
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| 14 | MultiBank | 59.3K | 287 | |
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| 15 | FXTM | 55.6K | 813 | |
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| 16 | Vantage Markets | 55.6K | 1.3K | |
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| 17 | Plus500 | 53K | 178 | |
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| 18 | Deriv | 46.3K | 261 | |
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| 19 | Admirals | 38.8K | 3.9K | |
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| 20 | Swissquote | 38.3K | 1.7K | |
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Source: YouTube – Data as of 23/07/2025
Top Brokers on LinkedIn
LinkedIn has become the undisputed number one B2B social network for professionals. With powerful targeting options and a highly engaged user base, it’s also increasingly attractive for B2C brands—especially in finance, where trust and credibility matter.
| # |
Broker |
Followers |
Associated Members |
| 1 | MultiBank | 350K | 914 |
| 2 | CFI | 191K | 637 |
| 3 | Deriv | 124K | 2,919 |
| 4 | eToro | 122K | 2,609 |
| 5 | Exness | 116K | 5,892 |
| 6 | Swissquote | 115K | 1,418 |
| 7 | Equiti | 103K | 590 |
| 8 | Interactive Brokers | 99K | 3,255 |
| 9 | Saxo Bank | 94K | 1,945 |
| 10 | IronFX | 86K | 691 |
| 11 | Vantage Markets | 79K | 1,201 |
| 12 | XM | 78K | 4,008 |
| 13 | CMCmarkets | 59K | 1,396 |
| 14 | FBS | 57K | 1,079 |
| 15 | Pepperstone | 54K | 791 |
| 16 | ICmarkets | 52K | 949 |
| 17 | XTB | 50.8K | 1,470 |
| 18 | Tickmill | 47K | 479 |
| 19 | Admirals | 45K | 600 |
| 20 | Capital.com | 41K | 1,034 |
Source: LinkedIn – Data as of 24/07/2025
Top Brokers on TikTok
TikTok is no longer just the new kid on the block—it’s now a major platform for the next generation of traders. With the highest average dwell time of any social media app, it offers unmatched engagement and attention. While some newer brokers are active, many traditional firms are still sleeping on TikTok—missing out on reach, relevance, and brand visibility.
| # |
Broker |
Followers |
Likes |
Link |
| 1 | Capital.com | 334.2K | 1.9M | |
|---|
| 2 | Exness | 217.7K | 207K | |
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| 3 | Deriv | 195.1K | 698.6K | |
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| 4 | eToro | 139.8K | 609.2K | |
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| 5 | IronFX | 100.4K | 352.2K | |
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| 6 | Vantage Markets | 91.2K | 306.9K | |
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| 7 | Freedom24 | 42.8K | 261.4K | |
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| 8 | Trading212 | 33.6K | 148.6K | |
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| 9 | XTB | 33.4K | 150.8K | |
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| 10 | NinjaTrader | 32.2K | 42.9K | |
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| 11 | XM | 27.9K | 286.6K | |
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| 12 | Equiti | 27.8K | 320.6K | |
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| 13 | OctaFX | 20K | 102.1K | |
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| 14 | Swissquote | 18.4K | 31.8K | |
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| 15 | Interactive Brokers | 16.7K | 39.3K | |
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| 16 | Tickmill | 13.8K | 37.5K | |
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| 17 | Infinox | 12.4K | 40.8K | |
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| 18 | Orbex | 8,170 | 23K | |
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| 19 | ATFX | 8,139 | 26.3K | |
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| 20 | MultiBank | 7,735 | 84.7K | |
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Source: TikTok – Data as of 24/07/2025
Top Brokers on Instagram
While traditional image posts have seen a decline in reach, Instagram Reels and Stories continue to deliver strong engagement. Brokers who adapt their content to short-form video and interactive formats are seeing better visibility and traction—especially with mobile-first audiences.
| # |
Broker |
Followers |
Posts |
Link |
| 1 | Exness | 243K | 1905 | |
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| 2 | FBS | 201K | 872 | |
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| 3 | eToro | 151K | 821 | |
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| 4 | Deriv | 115K | 950 | |
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| 5 | Vantage Markets | 97.6K | 908 | |
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| 6 | Interactive Brokers | 89K | 1557 | |
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| 7 | CPT Markets | 87.8K | 156 | |
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| 8 | XM | 87.4K | 1244 | |
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| 9 | Libertex | 74.9K | 2552 | |
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| 10 | Trading212 | 47.1K | 95 | |
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| 11 | AvaTrade | 39.5K | 1342 | |
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| 12 | Tickmill | 37.6K | 1931 | |
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| 13 | Capital.com | 37.3K | 1464 | |
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| 14 | NinjaTrader | 36.5K | 2490 | |
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| 15 | Swissquote | 36.3K | 1113 | |
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| 16 | FXTM | 35.8K | 1249 | |
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| 17 | Axi | 35.2K | 2400 | |
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| 18 | Plus500 | 35.2K | 792 | |
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| 19 | LiteForex | 33.5K | 724 | |
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| 20 | IronFX | 31K | 1313 | |
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Source: Instagram – Data as of 23/07/2025
How We Collected the Data for the FYI Broker Ranking
The data in this report was compiled using Python, public APIs and our insights and data sources. Every entry has been manually reviewed and curated to ensure consistency and quality.
While minor inconsistencies may occur, our objective is to highlight broader trends rather than focus on isolated datapoints. As we expand the dataset over time, individual anomalies will have less influence on the overall patterns and conclusions.
This report is an evolving project. If you represent one of the listed brokers and would like to validate, update, or enrich the data related to your firm, we welcome your input – please get in touch.
FAQs about the FYI Broker Ranking
What is Peak Relative Popularity?
This metric highlights the country where a brand has the highest share of local search activity, based on Google Trends data.
It doesn’t reflect the absolute number of searches, but rather the proportion of searches the brand receives compared to all other searches in that country.
For example: Germany might generate more total searches for a brand, but Malta could still rank as the top region if a larger share of all searches there are related to that brand.
How do you calculate the overall Popularity scores?
The scores shown in the “Top Brokers on Google Trends” table are based on a custom metric we developed. It combines relative search interest across different countries and time periods to give a more consistent view of overall brand popularity.
Why are some big names missing in the Google Trends table?
Some broker brands share their name with other well-known companies or terms, which makes it difficult to isolate search interest accurately.
For example, “IG” is often associated with Instagram and “FBS” overlaps with unrelated topics like sports leagues. These overlaps can inflate the data and distort the true picture.
To keep the results clean and meaningful, we decided to exclude brands with non-unique names where reliable filtering wasn’t possible.
Where is the Top Region data coming from?
The Top Region shown in the “Organic” table is based on a custom metric built from country-level traffic data provided by Ahrefs.
We analyzed which countries drive the most organic traffic to each broker and then grouped them into broader regions (e.g. Europe, MENA, APAC) to highlight where each brand has the strongest presence.
How is the Organic Traffic Trend calculated?
We analyzed 12 months of historical traffic data from Ahrefs to identify the overall direction of each brand’s organic visibility.
The trend reflects whether a broker’s website traffic has been growing, declining, or staying stable over the past year.
Why are some regional social media profiles included?
While we normally use global or group-level social media accounts, there are exceptions. If a regional profile significantly outperforms the main brand account in terms of followers or engagement, it’s included instead. The goal is to reflect where the real audience is — not just what’s “official.”
What are Associated Members in the LinkedIn table?
“Associated Members” refers to the number of people who have listed a broker as their employer on LinkedIn. This data is pulled directly from LinkedIn company pages.
Keep in mind: LinkedIn does not verify employment, so users can list any company.
It’s common for traders or introducing brokers to add a broker they work with — even if they aren’t official employees. These profiles are included in the count, which means the number may reflect both staff and associated professionals.
Why is Broker X not in the list?
There are several reasons why a broker might be excluded:
They have fewer than 1,000 reviews on platforms like Google Play or Trustpilot, which makes performance comparisons less reliable.
Their domain setup uses redirects that prevent proper crawling or tracking, making traffic and performance data inaccurate.
Their brand name overlaps with unrelated topics (e.g., FBS shares its acronym with college football leagues in the U.S.), which distorts Google Trends data.
If you think a relevant brand was left out by mistake, feel free to reach out via LinkedIn — I’m always open to revisiting the data.