FYI Broker Ranking July 2025

This metric highlights the country where a brand has the highest share of local search activity, based on Google Trends data.

It doesn’t reflect the absolute number of searches, but rather the proportion of searches the brand receives compared to all other searches in that country.

For example: Germany might generate more total searches for a brand, but Malta could still rank as the top region if a larger share of all searches there are related to that brand.

The scores shown in the “Top Brokers on Google Trends” table are based on a custom metric we developed. It combines relative search interest across different countries and time periods to give a more consistent view of overall brand popularity.

Some broker brands share their name with other well-known companies or terms, which makes it difficult to isolate search interest accurately.

For example, “IG” is often associated with Instagram and “FBS” overlaps with unrelated topics like sports leagues. These overlaps can inflate the data and distort the true picture.
To keep the results clean and meaningful, we decided to exclude brands with non-unique names where reliable filtering wasn’t possible.

The Top Region shown in the “Organic” table is based on a custom metric built from country-level traffic data provided by Ahrefs.

We analyzed which countries drive the most organic traffic to each broker and then grouped them into broader regions (e.g. Europe, MENA, APAC) to highlight where each brand has the strongest presence.

We analyzed 12 months of historical traffic data from Ahrefs to identify the overall direction of each brand’s organic visibility.

The trend reflects whether a broker’s website traffic has been growing, declining, or staying stable over the past year.

While we normally use global or group-level social media accounts, there are exceptions. If a regional profile significantly outperforms the main brand account in terms of followers or engagement, it’s included instead. The goal is to reflect where the real audience is — not just what’s “official.”

“Associated Members” refers to the number of people who have listed a broker as their employer on LinkedIn. This data is pulled directly from LinkedIn company pages.
Keep in mind: LinkedIn does not verify employment, so users can list any company.

It’s common for traders or introducing brokers to add a broker they work with — even if they aren’t official employees. These profiles are included in the count, which means the number may reflect both staff and associated professionals.

There are several reasons why a broker might be excluded:

They have fewer than 1,000 reviews on platforms like Google Play or Trustpilot, which makes performance comparisons less reliable.

Their domain setup uses redirects that prevent proper crawling or tracking, making traffic and performance data inaccurate.

Their brand name overlaps with unrelated topics (e.g., FBS shares its acronym with college football leagues in the U.S.), which distorts Google Trends data.
If you think a relevant brand was left out by mistake, feel free to reach out via LinkedIn — I’m always open to revisiting the data.