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Privacy Policy

Last updated: September 2025

Who we are
This website is operated by FYI Marketing & Consulting Ltd, a company registered in Cyprus.
Address: Digeni Akrita 54, 1061 Nicosia, Cyprus
Email: info-at-fyi.ltd

What personal data we collect

We may collect information such as IP address, browser type, and device information (via Google Analytics and Microsoft Clarity). If you use our contact forms (WPForms), we may collect your name, email address, company, and any other details you provide so we can respond to your request. If you submit a review of MarTech tools, we may collect your name (if provided), email address, rating, phone number, company, and review text. Your display name may appear publicly, but your email will only be used for verification and anti-spam purposes.

How we use your data

Your data is used to operate and improve our website, respond to contact requests, publish and manage reviews, analyze traffic and performance (Google Analytics, Microsoft Clarity), and comply with legal requirements.

Cookies and tracking

We use cookies to ensure our website functions properly and to collect analytics. Essential cookies enable site functionality and preferences. Analytics and tracking tools (Google Analytics, Microsoft Clarity) help us understand visitor behavior, including how users interact with pages, navigation, and site features. WPForms may use cookies to ensure form functionality. You can disable cookies in your browser settings.

Who we share your data with

We may share data with:

  • Google Analytics (Google Ireland Ltd, EU) for usage and analytics.
  • Microsoft Clarity (Microsoft Corporation, USA, GDPR compliant) for session recordings, heatmaps, and analytics to help us improve site usability.
  • WPForms (USA, GDPR compliant) for form submissions stored securely on our server.
  • Automated tools for spam or review verification.

We do not sell personal data.

Data retention

Reviews are stored indefinitely unless removed upon request. Analytics data may be stored by Google Analytics and Microsoft Clarity in line with their retention policies (typically up to 26 months for Google Analytics; Microsoft Clarity retains data for a limited time, usually up to 13 months).

Your rights

You have the right to access, correct, or delete your personal data. You may also restrict or object to processing, request data portability, and withdraw consent at any time. To exercise these rights, contact us at info-at-fyi.ltd.

Security

We take appropriate technical and organizational measures to protect personal data, including SSL encryption and restricted access.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

In 2025 more than 100 Prop Firms closed down.

FYI Marketing & Consulting Ltd. is registered in Cyprus no. HE 466824

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