xtb Insights
Marketing and Funnel Analysis (Data as of JANUARY 2026)
Other Brands
xtb
Broker
FYI SCORE
89.5
Rank 20 / 65
| Rank | Company | FYI |
|---|---|---|
| #18 | 90.8 | |
| #19 | 90.2 | |
| #20 |
xtb
|
89.5 |
| #21 | 89.2 | |
| #22 | 88.6 |
Social
Audience size
| Channel | Current | MoM | MoM % |
|---|---|---|---|
| 37,200 | +2,700 | +7.8% | |
| X (Twitter) | 19,200 | +400 | +2.1% |
| YouTube | 72,900 | +900 | +1.3% |
| TikTok | 33,000 | -100 | -0.3% |
Organic
SEO & AI
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| DR | 77 | 0 | 0.0% |
| Traffic | 1200000 | +222,000 | +22.7% |
| Keywords | 71000 | +16,200 | +29.6% |
| Top Countries | 🇵🇱 PL, 🇩🇪 DE, 🇪🇸 ES, 🇨🇿 CZ, 🇬🇧 GB | ||
| ChatGPT / AI Overviews | 878 / 3400 |
Website
Traffic & behavior
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Visits | 9180183.0 | +1,964,818 | +27.2% |
| Unique Visitors | 2502769.0 | +530,313 | +26.9% |
| Pages / Visit | 4.5 | ||
| Avg. Duration / Bounce | 12:40 · 46,9 % |
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More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
website bla
Unique Visitors
2,502,769
| MoM | +26.89% | (+530,313) |
| YoY* | +9.32% | (+213,327) |
Visits
9,180,183
| MoM | +27.23% | (+1,964,818) |
| YoY* | +25.84% | (+1,885,122) |
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| Broker | Unique | Visits | MoM | YoY | |
|---|---|---|---|---|---|
| 2,726,527 | 9,579,784 |
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| 2,774,848 | 10,687,175 |
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| 1,860,802 | 6,812,367 |
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| 3,883,926 | 9,278,328 |
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| 2,346,061 | 5,780,509 |
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| Month | Visits | Unique | Pages/Visit | Avg. Duration | Bounce Rate |
|---|---|---|---|---|---|
| 01/26 | |||||
| 12/25 | |||||
| 10/25 | |||||
| + 1 more months available for members | |||||
More background on traffic numbers
Shows extended history and additional engagement signals.
DR
77
0 (0.0%)
Traffic
1,200,000
+222,000 (+22.7%)
Keywords
71,000
+16,200 (+29.6%)
Top Countries
🇵🇱 PL, 🇩🇪 DE, 🇪🇸 ES, 🇨🇿 CZ, 🇬🇧 GB
Traffic trend
AI visibility
Competitors
| Domain | Share | DR | Traffic |
|---|---|---|---|
Top pages
| Page | Traffic | KW | Value |
|---|---|---|---|
Keywords
| Keyword | Vol | Traffic | Pos |
|---|---|---|---|
Backlinks
| Source | Anchor | DR | Seen |
|---|---|---|---|
| Subject | Date | Action |
|---|---|---|
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Rank 7 / 85
Audience Trend
History
Social Feed