xm Insights
Marketing and Funnel Analysis (Data as of JANUARY 2026)
Other Brands
xm
Broker
Social
Audience size
| Channel | Current | MoM | MoM % |
|---|---|---|---|
| 94,000 | +1,400 | +1.5% | |
| X (Twitter) | 139,200 | +800 | +0.6% |
| YouTube | 127,000 | 0 | 0.0% |
| TikTok | 31,100 | +1,300 | +4.4% |
Organic
SEO & AI
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| DR | 77 | 0 | 0.0% |
| Traffic | 1200000 | +222,000 | +22.7% |
| Keywords | 71000 | +16,200 | +29.6% |
| Top Countries | 🇵🇱 PL, 🇩🇪 DE, 🇪🇸 ES, 🇨🇿 CZ, 🇬🇧 GB | ||
| ChatGPT / AI Overviews | 878 / 3400 |
Website
Traffic & behavior
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Visits | 34335691.0 | +1,498,396 | +4.6% |
| Unique Visitors | 20385409.0 | +824,412 | +4.2% |
| Pages / Visit | 2.7 | ||
| Avg. Duration / Bounce | 5:05 · 57,92 % |
Brand & Ads
Trust & presence
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Trustpilot Rating | 2.8/5 | -0.60 | -17.65% |
| Trustpilot Reviews | 2,727 | -122 | -4.3% |
| Ad Libraries Linked | 2 platforms |
More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
Unique Visitors
20,385,409
| MoM | +4.21% | (+824,412) |
| YoY* | +143.97% | (+12,029,808) |
Visits
34,335,691
| MoM | +4.56% | (+1,498,396) |
| YoY* | +123.28% | (+18,958,091) |
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Same type only (Broker). Preview shows Unique + Visits.
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| Broker | Unique | Visits | MoM | YoY | |
|---|---|---|---|---|---|
| 12,553,015 | 33,130,132 |
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| 5,352,258 | 15,140,129 |
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| 3,883,926 | 9,278,328 |
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| 2,774,848 | 10,687,175 |
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| 2,726,527 | 9,579,784 |
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| Month | Visits | Unique | Pages/Visit | Avg. Duration | Bounce Rate |
|---|---|---|---|---|---|
| 01/26 | |||||
| 12/25 | |||||
| 10/25 | |||||
| + 1 more months available for members | |||||
More background on traffic numbers
Shows extended history and additional engagement signals.
DR
77
0 (0.0%)
Traffic
1,200,000
+222,000 (+22.7%)
Keywords
71,000
+16,200 (+29.6%)
Top Countries
🇵🇱 PL, 🇩🇪 DE, 🇪🇸 ES, 🇨🇿 CZ, 🇬🇧 GB
Traffic trend
AI visibility
Competitors
| Domain | Share | DR | Traffic |
|---|---|---|---|
Top pages
| Page | Traffic | KW | Value |
|---|---|---|---|
Keywords
| Keyword | Vol | Traffic | Pos |
|---|---|---|---|
Backlinks
| Source | Anchor | DR | Seen |
|---|---|---|---|
| Subject | Date | Action |
|---|---|---|
More emails in the archive
Members can browse through the most recent email history.
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Get your Insights ReportCurrent Trustpilot Rating
2.8
MoM Change (Reviews)
-4.28%
YoY*
—
Brand Health & Reviews
| Month | Rating | Reviews |
|---|---|---|
| 02/26 | 2.8 | 2,727 |
| 01/26 | 3.4 | 2,849 |
| 10/25 | 0.0 | 0 |
| 09/25 | 0.0 | 0 |
More context around brand signals
Includes ratings, reviews, and how they change over time.
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).
No tagged posts found yet.
Rank 3 / 85
Audience Trend
History
Social Feed