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swissquote Insights

Marketing and Funnel Analysis (Data as of JANUARY 2026)

swissquote
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swissquote
Broker
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FYI SCORE
88.5

Rank 23 / 65

Rank Company FYI
#21
JustMarkets
89.2
#22
naga
88.6
#23
swissquote
88.5
#24
fpmarkets
88.2
#25
libertex
87.9
Social
Audience size
ChannelCurrentMoMMoM %
Instagram 42,100 +1,899 +4.7%
X (Twitter) 28,000 0 0.0%
YouTube 53,600 +6,100 +12.8%
TikTok 20,100 +500 +2.6%
Website
Traffic & behavior
MetricCurrentMoMMoM %
Visits 329122.0 -122,396 -27.1%
Unique Visitors 197622.0 -49,605 -20.1%
Pages / Visit2.42
Avg. Duration / Bounce07:23 · 58.55%
Brand & Ads
Trust & presence
MetricCurrentMoMMoM %
Trustpilot Rating 3.6/5
Trustpilot Reviews 3,893
Ad Libraries Linked 3 platforms
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Meta
Apple × No link
Google Microsoft
X × No link
TikTok × No link
LinkedIn × No link
Snapchat × No link
Reddit × No link
🔓
More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
View ad details
Combined Social Media Audience
143,800

Rank 8 / 85

Instagram
42,100
MoM: 0 (0.0%)
YoY: +1,899 (+4.7%)
X
28,000
MoM: 0 (0.0%)
YoY: 0 (0.0%)
YouTube
53,600
MoM: 0 (0.0%)
YoY: +8,900 (+19.9%)
TikTok
20,100
MoM: 0 (0.0%)
YoY: +700 (+3.6%)

Audience Trend

History

MonthInstagramXYouTubeTikTok
01/26 42100 28000 53600 20100
10/25 40201 28000 47500 19600
09/25 40201 28000 44700 19400
🔓
More context for social channels
Includes historical data and content trends.
View social data
Unique Visitors
197,622
MoM -20.06% (-49,605)
YoY* -3.37% (-6,888)
Visits
329,122
MoM -27.11% (-122,396)
YoY* -1.35% (-4,498)
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Same type only (Broker). Preview shows Unique + Visits.
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Broker Unique Visits MoM YoY
Tickmill
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175,101 400,030
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octafx
octafx
196,858 415,495
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activtrades
activtrades
151,787 373,145
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blackbull
blackbull
238,957 483,680
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naga
naga
129,288 276,534
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Month Visits Unique Pages/Visit Avg. Duration Bounce Rate
12/25
10/25
09/25
Data by SEMrush
🔓
More background on traffic numbers
Shows extended history and additional engagement signals.
View website data
DR
72
+72
Traffic
52,300
+52,300
Keywords
6,600
+6,600
Top Countries
🇨🇭 CH, 🇫🇷 FR, 🇩🇪 DE, 🇸🇦 SA, 🇮🇹 IT
Traffic trend
AI visibility
Competitors
DomainShareDRTraffic
Top pages
PageTrafficKWValue
Keywords
KeywordVolTrafficPos
Backlinks
SourceAnchorDRSeen

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Subject Date Action
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Current Trustpilot Rating
3.6
MoM Change (Reviews)
—
YoY*
0.00%

Brand Health & Reviews
MonthRatingReviews
02/26 3.6 3,893
🔓
More context around brand signals
Includes ratings, reviews, and how they change over time.
View brand data
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).

No tagged posts found yet.

The median tenure for CMOs in the online trading space is just 17.5 months.

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