pepperstone Insights
Marketing and Funnel Analysis (Data as of JANUARY 2026)
Other Brands
pepperstone
Broker
FYI SCORE
91.5
Rank 14 / 65
| Rank | Company | FYI |
|---|---|---|
| #12 | 92.0 | |
| #13 | 91.6 | |
| #14 |
pepperstone
|
91.5 |
| #15 | 91.3 | |
| #16 | 91.1 |
Social
Audience size
| Channel | Current | MoM | MoM % |
|---|---|---|---|
| 17,600 | +300 | +1.7% | |
| X (Twitter) | 41,000 | +100 | +0.2% |
| YouTube | 416,000 | 0 | 0.0% |
| TikTok | 4,059 | +13 | +0.3% |
Organic
SEO & AI
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| DR | 72 | 0 | 0.0% |
| Traffic | 180000 | +12,000 | +7.1% |
| Keywords | 7600 | +300 | +4.1% |
| Top Countries | 🇦🇺 AU, 🇬🇧 GB, 🇰🇳 KN, 🇧🇷 BR, 🇺🇸 US | ||
| ChatGPT / AI Overviews | 48 / 776 |
Website
Traffic & behavior
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Visits | 1398307.0 | +122,428 | +9.6% |
| Unique Visitors | 488152.0 | -33,986 | -6.5% |
| Pages / Visit | 10.2 | ||
| Avg. Duration / Bounce | 13:23 · 26,01 % |
Brand & Ads
Trust & presence
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Trustpilot Rating | 4.2/5 | -0.10 | -2.33% |
| Trustpilot Reviews | 3,220 | +21 | +0.7% |
| Ad Libraries Linked | 4 platforms |
More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
Unique Visitors
488,152
| MoM | -6.51% | (-33,986) |
| YoY* | +20.33% | (+82,471) |
Visits
1,398,307
| MoM | +9.60% | (+122,428) |
| YoY* | +51.36% | (+474,507) |
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Same type only (Broker). Preview shows Unique + Visits.
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| Broker | Unique | Visits | MoM | YoY | |
|---|---|---|---|---|---|
| 532,491 | 1,402,788 |
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More insights | |
| 650,705 | 1,222,259 |
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| 792,605 | 1,383,186 |
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| 342,591 | 973,532 |
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| 1,027,740 | 1,750,110 |
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More insights |
| Month | Visits | Unique | Pages/Visit | Avg. Duration | Bounce Rate |
|---|---|---|---|---|---|
| 01/26 | |||||
| 12/25 | |||||
| 10/25 | |||||
| + 1 more months available for members | |||||
More background on traffic numbers
Shows extended history and additional engagement signals.
DR
72
0 (0.0%)
Traffic
180,000
+12,000 (+7.1%)
Keywords
7,600
+300 (+4.1%)
Top Countries
🇦🇺 AU, 🇬🇧 GB, 🇰🇳 KN, 🇧🇷 BR, 🇺🇸 US
Traffic trend
AI visibility
Competitors
| Domain | Share | DR | Traffic |
|---|---|---|---|
Top pages
| Page | Traffic | KW | Value |
|---|---|---|---|
Keywords
| Keyword | Vol | Traffic | Pos |
|---|---|---|---|
Backlinks
| Source | Anchor | DR | Seen |
|---|---|---|---|
| Subject | Date | Action |
|---|---|---|
More emails in the archive
Members can browse through the most recent email history.
| Username | Platform | Mentions | Reach | Followers | Share of Voice | Influence Score |
|---|---|---|---|---|---|---|
| Bloomberg Television | youtube.com | 4 | 3.1K | 3.0M | 0.1 | 10 |
More influencers in the list
Shows up to 152 tracked influencers with performance metrics and links.
Current Trustpilot Rating
4.2
MoM Change (Reviews)
+0.66%
YoY*
+5.37%
Brand Health & Reviews
| Month | Rating | Reviews |
|---|---|---|
| 02/26 | 4.2 | 3,220 |
| 01/26 | 4.3 | 3,199 |
| 10/25 | 4.4 | 3,138 |
| 09/25 | 4.4 | 3,056 |
More context around brand signals
Includes ratings, reviews, and how they change over time.
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).
No tagged posts found yet.
Rank 2 / 85
Audience Trend
History
Social Feed