icmarkets Insights
Marketing and Funnel Analysis (Data as of JANUARY 2026)
Other Brands
icmarkets
Broker
Social
Audience size
| Channel | Current | MoM | MoM % |
|---|---|---|---|
| 34,600 | +3,200 | +10.2% | |
| X (Twitter) | 12,500 | +100 | +0.8% |
| YouTube | 23,400 | +400 | +1.7% |
| TikTok | 535 | +13 | +2.5% |
Organic
SEO & AI
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| DR | 78 | 0 | 0.0% |
| Traffic | 222000 | -9,000 | -3.9% |
| Keywords | 4100 | -200 | -4.7% |
| Top Countries | 🇬🇧 GB, 🇮🇳 IN, 🇸🇦 SA, 🇧🇷 BR, 🇹🇭 TH | ||
| ChatGPT / AI Overviews | 194 / 85 |
Website
Traffic & behavior
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Visits | 3365207.0 | +16,314 | +0.5% |
| Unique Visitors | 1379673.0 | -62,415 | -4.3% |
| Pages / Visit | 5.6 | ||
| Avg. Duration / Bounce | 10:58 · 45,48 % |
Brand & Ads
Trust & presence
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Trustpilot Rating | 4.8/5 | 0.00 | 0.00% |
| Trustpilot Reviews | 51,500 | +1,426 | +2.8% |
| Ad Libraries Linked | 3 platforms |
More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
Unique Visitors
1,379,673
| MoM | -4.33% | (-62,415) |
| YoY* | -53.94% | (-1,615,842) |
Visits
3,365,207
| MoM | +0.49% | (+16,314) |
| YoY* | -21.84% | (-940,108) |
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Same type only (Broker). Preview shows Unique + Visits.
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| Broker | Unique | Visits | MoM | YoY | |
|---|---|---|---|---|---|
| 1,352,616 | 4,828,645 |
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| 960,677 | 2,792,645 |
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| 1,027,740 | 1,750,110 |
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| 2,346,061 | 5,780,509 |
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| 1,860,802 | 6,812,367 |
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| Month | Visits | Unique | Pages/Visit | Avg. Duration | Bounce Rate |
|---|---|---|---|---|---|
| 01/26 | |||||
| 12/25 | |||||
| 10/25 | |||||
| + 1 more months available for members | |||||
More background on traffic numbers
Shows extended history and additional engagement signals.
DR
78
0 (0.0%)
Traffic
222,000
-9,000 (-3.9%)
Keywords
4,100
-200 (-4.7%)
Top Countries
🇬🇧 GB, 🇮🇳 IN, 🇸🇦 SA, 🇧🇷 BR, 🇹🇭 TH
Traffic trend
AI visibility
Competitors
| Domain | Share | DR | Traffic |
|---|---|---|---|
Top pages
| Page | Traffic | KW | Value |
|---|---|---|---|
Keywords
| Keyword | Vol | Traffic | Pos |
|---|---|---|---|
Backlinks
| Source | Anchor | DR | Seen |
|---|---|---|---|
| Subject | Date | Action |
|---|---|---|
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| Username | Platform | Mentions | Reach | Followers | Share of Voice | Influence Score |
|---|---|---|---|---|---|---|
| HaasF1Team | x.com | 1 | 72K | 1.8M | 14 | 10 |
More influencers in the list
Shows up to 200 tracked influencers with performance metrics and links.
Current Trustpilot Rating
4.8
MoM Change (Reviews)
+2.85%
YoY*
+11.70%
Brand Health & Reviews
| Month | Rating | Reviews |
|---|---|---|
| 02/26 | 4.8 | 51,500 |
| 01/26 | 4.8 | 50,074 |
| 10/25 | 4.8 | 47,911 |
| 09/25 | 4.8 | 46,107 |
More context around brand signals
Includes ratings, reviews, and how they change over time.
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).
No tagged posts found yet.
Rank 23 / 85
Audience Trend
History
Social Feed