HFM Insights
Marketing and Funnel Analysis (Data as of Janaury 2026)
Other Brands
HFM
Broker
FYI SCORE
89.6
Rank 18 / 66
| Rank | Company | FYI |
|---|---|---|
| #16 | 90.5 | |
| #17 | 90.2 | |
| #18 |
HFM
|
89.6 |
| #19 | 89.0 | |
| #20 | 88.4 |
Social
Audience size
| Channel | Current | MoM | MoM % |
|---|---|---|---|
| 213,000 | |||
| X (Twitter) | 67,000 | ||
| YouTube | 60,600 | ||
| TikTok | 18,000 |
Website
Traffic & behavior
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Visits | 2300000 | ||
| Unique Visitors | 755700 | ||
| Pages / Visit | 5.2 | ||
| Avg. Duration / Bounce | 10:41 · 35.51% |
Brand & Ads
Trust & presence
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Trustpilot Rating | 4.6/5 | +4.60 | |
| Trustpilot Reviews | 3,000 | +3,000 | |
| Ad Libraries Linked | No links yet |
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More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
Unique Visitors
755,700
| MoM | — | (—) |
| YoY* | 0.00% | (0) |
Visits
2,300,000
| MoM | — | (—) |
| YoY* | 0.00% | (0) |
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| Broker | Unique | Visits | MoM | YoY | |
|---|---|---|---|---|---|
| 1,006,426 | 1,954,059 |
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More insights | |
| 522,138 | 1,275,879 |
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More insights | |
| 1,442,088 | 3,348,893 |
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More insights | |
| 613,400 | 1,100,000 |
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More insights | |
| 1,236,357 | 4,491,449 |
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More insights |
| Month | Visits | Unique | Pages/Visit | Avg. Duration | Bounce Rate |
|---|---|---|---|---|---|
| 12/25 |
More background on traffic numbers
Shows extended history and additional engagement signals.
DR
76
Traffic
464,000
Keywords
7,900
Top Countries
🇮🇩 ID, 🇯🇵 JP, 🇲🇾 MY, 🇿🇦 ZA, 🇰🇪 KE
Traffic trend
AI visibility
Competitors
| Domain | Share | DR | Traffic |
|---|---|---|---|
Top pages
| Page | Traffic | KW | Value |
|---|---|---|---|
Keywords
| Keyword | Vol | Traffic | Pos |
|---|---|---|---|
Backlinks
| Source | Anchor | DR | Seen |
|---|---|---|---|
| Subject | Date | Action |
|---|---|---|
More emails in the archive
Members can browse through the most recent email history.
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Get your Insights ReportCurrent Trustpilot Rating
46.0
MoM Change (Reviews)
—
YoY*
—
Brand Health & Reviews
| Month | Rating | Reviews |
|---|---|---|
| 01/26 | 46.0 | 3,000 |
| 10/25 | 0.0 | 0 |
| 09/25 | 0.0 | 0 |
More context around brand signals
Includes ratings, reviews, and how they change over time.
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).
No tagged posts found yet.
Rank 3 / 84
Audience Trend
History