HFM Insights
Marketing and Funnel Analysis (Data as of JANUARY 2026)
Other Brands
HFM
Broker
FYI SCORE
92.2
Rank 11 / 65
| Rank | Company | FYI |
|---|---|---|
| #9 | 93.3 | |
| #10 | 92.7 | |
| #11 |
HFM
|
92.2 |
| #12 | 92.0 | |
| #13 | 91.6 |
Social
Audience size
| Channel | Current | MoM | MoM % |
|---|---|---|---|
| 214,000 | +1,000 | +0.5% | |
| X (Twitter) | 67,200 | +200 | +0.3% |
| YouTube | 61,200 | +600 | +1.0% |
| TikTok | 18,200 | +200 | +1.1% |
Website
Traffic & behavior
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Visits | 2342930 | -449,715 | -16.1% |
| Unique Visitors | 755741 | -204,936 | -21.3% |
| Pages / Visit | 5.2 | ||
| Avg. Duration / Bounce | 10:41 · 35.51% |
Brand & Ads
Trust & presence
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Trustpilot Rating | 4.5/5 | -0.10 | -2.17% |
| Trustpilot Reviews | 2,957 | -43 | -1.4% |
| Ad Libraries Linked | No links yet |
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More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
Unique Visitors
755,741
| MoM | -21.33% | (-204,936) |
| YoY* | -21.33% | (-204,936) |
Visits
2,342,930
| MoM | -16.10% | (-449,715) |
| YoY* | -16.10% | (-449,715) |
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| Broker | Unique | Visits | MoM | YoY | |
|---|---|---|---|---|---|
| 1,027,740 | 1,750,110 |
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More insights | |
| 792,605 | 1,383,186 |
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More insights | |
| 532,491 | 1,402,788 |
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More insights | |
| 650,705 | 1,222,259 |
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More insights | |
| 488,152 | 1,398,307 |
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More insights |
| Month | Visits | Unique | Pages/Visit | Avg. Duration | Bounce Rate |
|---|---|---|---|---|---|
| 12/25 | |||||
| 01/16 |
More background on traffic numbers
Shows extended history and additional engagement signals.
DR
76
0 (0.0%)
Traffic
348,000
-116,000 (-25.0%)
Keywords
7,200
-700 (-8.9%)
Top Countries
🇮🇳 IN, 🇯🇵 JP, 🇲🇾 MY, 🇰🇪 KE, 🇸🇦 SA
Traffic trend
AI visibility
Competitors
| Domain | Share | DR | Traffic |
|---|---|---|---|
Top pages
| Page | Traffic | KW | Value |
|---|---|---|---|
Keywords
| Keyword | Vol | Traffic | Pos |
|---|---|---|---|
Backlinks
| Source | Anchor | DR | Seen |
|---|---|---|---|
| Subject | Date | Action |
|---|---|---|
More emails in the archive
Members can browse through the most recent email history.
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Get your Insights ReportCurrent Trustpilot Rating
4.5
MoM Change (Reviews)
-1.43%
YoY*
—
Brand Health & Reviews
| Month | Rating | Reviews |
|---|---|---|
| 02/26 | 4.5 | 2,957 |
| 01/26 | 4.6 | 3,000 |
| 10/25 | 0.0 | 0 |
| 09/25 | 0.0 | 0 |
More context around brand signals
Includes ratings, reviews, and how they change over time.
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).
No tagged posts found yet.
Rank 3 / 86
Audience Trend
History