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Marketing Budget Allocation 2026

Marketing Budget Allocation 2026

By Christian Görgen • December 7, 2025

With 2026 approaching quickly, now is the time as an Online Broker or Prop Firm to set your marketing priorities for next year. This guide outlines three example budget plans to support brands across different growth levels.

Prop Trading Predictions 2026

What’s In For Prop Trading? My predictions for 2026

By Christian Görgen • December 2, 2025

Prop trading is booming because it solves a problem traditional brokers can't. Beginners want to trade, but they cannot afford to lose real money. The real question for 2026 is whether the industry can grow and mature without losing what makes it attractive to new traders.

Paid Media Strategies for Prop Firms

How Prop Firms and Brokers Can Analyse Competitors’ Paid Media Strategies

By Christian Görgen • September 27, 2025

Want to see exactly how your competitors run their paid ads? EU Ad Transparency Centers give Prop Firms and Brokers a free window into rival strategies — and a chance to turn insights into growth.

Online Reputation Management

Why Online Reputation Management Matters More Than Ever in 2026

By Christian Görgen • September 22, 2025

Online reputation is not just about fixing reviews on one specific platform anymore. In this article, I take a look at areas that are often overlooked and reveal one SEO strategy you can implement within one week and that can save you a significant chunk of your acquisition costs.

What the ForexLive.com to InvestingLive.com Transition Teaches Us About Rebranding

By Christian Görgen • August 17, 2025

On July 21, 2025, ForexLive.com became InvestingLive.com. In this article, we take a closer look at how the rebrand was planned and executed, and review the first traffic performance metrics four weeks after the switch.

How to Increase ROAS for Prop Firms

By Christian Görgen • August 15, 2025

Discover how prop trading firms can boost their Return on Ad Spend (ROAS) in a competitive market, going beyond Google and Meta to tap into new channels and growth opportunities.

Growth Hacking for Prop Firms — 10 Marketing Ideas for Any Budget

By Christian Görgen • July 16, 2025

Growth hacking for prop firms is no longer optional. With dozens of new firms launching every month, a standard challenge model alone won’t set you apart. This guide shows you 10 proven tactics to drive growth.

The Ultimate Guide for Online Brokers to Grow in Germany in 2025

By Christian Görgen • July 15, 2025

In this guide, we break down exactly how to enter the German market as an online broker — from understanding the local investor mindset to marketing strategies that actually convert in 2025.

Quick SEO Hack: How To Rank #1 in Google as a Forex Broker

By Christian Görgen • April 1, 2025

Ranking number one on Google is a tough game, especially in the competitive financial services space. Everyone wants to own the top spot for high-volume, commercial intent keywords.

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Christian Görgen

Christian Görgen

Marketing Consultant & Founder @ FYI

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