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exness Insights

Marketing and Funnel Analysis (Data as of JANUARY 2026)

exness
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exness
Broker
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FYI SCORE
97.3

Rank 2 / 65

Rank Company FYI
#1
etoro
97.9
#2
exness
97.3
#3
trading212
96.8
#4
deriv
95.6
#5
ig
94.9
Social
Audience size
ChannelCurrentMoMMoM %
Instagram 267,000 +2,000 +0.8%
X (Twitter) 107,400 +2,100 +2.0%
YouTube 153,000 +1,000 +0.7%
TikTok 230,700 -600 -0.3%
Organic
SEO & AI
MetricCurrentMoMMoM %
DR 78 +1 +1.3%
Traffic 2000000 -400,000 -16.7%
Keywords 7300 -900 -11.0%
Top Countries 🇮🇳 IN, 🇮🇩 ID, 🇹🇭 TH, 🇻🇮 VI, 🇸🇦 SA
ChatGPT / AI Overviews 295 / 376
Website
Traffic & behavior
MetricCurrentMoMMoM %
Visits 15140129.0 -6,627,401 -30.4%
Unique Visitors 5352258.0 -3,666,359 -40.7%
Pages / Visit9.4
Avg. Duration / Bounce11:15 · 49,07 %
Brand & Ads
Trust & presence
MetricCurrentMoMMoM %
Trustpilot Rating 4.8/5 0.00 0.00%
Trustpilot Reviews 27,623 +1,672 +6.4%
Ad Libraries Linked 2 platforms
Meta
Apple × No link
Google
Microsoft × No link
X × No link
TikTok × No link
LinkedIn × No link
Snapchat × No link
Reddit × No link
🔓
More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
View ad details
Combined Social Media Audience
758,100

Rank 1 / 85

Instagram
267,000
MoM: 0 (0.0%)
YoY: +10,315 (+4.0%)
X
107,400
MoM: 0 (0.0%)
YoY: +4,300 (+4.2%)
YouTube
153,000
MoM: 0 (0.0%)
YoY: +4,000 (+2.7%)
TikTok
230,700
MoM: 0 (0.0%)
YoY: +300 (+0.1%)

Audience Trend

History

MonthInstagramXYouTubeTikTok
02/26 267000 107400 153000 230700
01/26 265000 105300 152000 231300
10/25 256685 104100 150000 231500
09/25 256685 103100 149000 230400

Social Feed

🔓
More context for social channels
Includes historical data and content trends.
View social data
Unique Visitors
5,352,258
MoM -40.65% (-3,666,359)
YoY* -45.72% (-4,509,044)
Visits
15,140,129
MoM -30.45% (-6,627,401)
YoY* -34.77% (-8,071,626)
Discover Brokers with similar Website Traffic
Same type only (Broker). Preview shows Unique + Visits.
Show ▾
Broker Unique Visits MoM YoY
interactivebrokers
interactivebrokers
3,883,926 9,278,328
More insights
ig
ig
2,774,848 10,687,175
More insights
trading212
trading212
2,726,527 9,579,784
More insights
xtb
xtb
2,502,769 9,180,183
More insights
plus500
plus500
3,302,579 5,894,156
More insights
Month Visits Unique Pages/Visit Avg. Duration Bounce Rate
01/26
12/25
10/25
+ 1 more months available for members
Data by SEMrush
🔓
More background on traffic numbers
Shows extended history and additional engagement signals.
View website data
DR
78
+1 (+1.3%)
Traffic
2,000,000
-400,000 (-16.7%)
Keywords
7,300
-900 (-11.0%)
Top Countries
🇮🇳 IN, 🇮🇩 ID, 🇹🇭 TH, 🇻🇮 VI, 🇸🇦 SA
Traffic trend
AI visibility
Competitors
DomainShareDRTraffic
Top pages
PageTrafficKWValue
Keywords
KeywordVolTrafficPos
Backlinks
SourceAnchorDRSeen

Access the full organic traffic analysis for exness
Review competitor benchmarks, top-performing pages, keyword coverage, and newly acquired backlinks in one dashboard.
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Subject Date Action
🔓
More emails in the archive
Members can browse through the most recent email history.
View email archive
Username Platform Mentions Reach Followers Share of Voice Influence Score
News24 x.com 1 131K 6.5M 0.5 10
🔓
More influencers in the list
Shows up to 298 tracked influencers with performance metrics and links.
View influencer list
Current Trustpilot Rating
4.8
MoM Change (Reviews)
+6.44%
YoY*
+38.61%

Brand Health & Reviews
MonthRatingReviews
02/26 4.8 27,623
01/26 4.8 25,951
10/25 4.8 23,661
09/25 4.8 19,929
🔓
More context around brand signals
Includes ratings, reviews, and how they change over time.
View brand data
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).

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