etoro Insights
Marketing and Funnel Analysis (Data as of JANUARY 2026)
Other Brands
etoro
Broker
FYI SCORE
97.9
Rank 1 / 65
| Rank | Company | FYI |
|---|---|---|
| #1 |
etoro
|
97.9 |
| #2 | 97.3 | |
| #3 | 96.8 | |
| #4 | 95.6 | |
| #5 | 94.9 |
Social
Audience size
| Channel | Current | MoM | MoM % |
|---|---|---|---|
| 153,000 | +1,000 | +0.7% | |
| X (Twitter) | 357,300 | +400 | +0.1% |
| YouTube | 127,000 | +2,000 | +1.6% |
| TikTok | 154,100 | +11,800 | +8.3% |
Organic
SEO & AI
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| DR | 83 | 0 | 0.0% |
| Traffic | 3700000 | +100,000 | +2.8% |
| Keywords | 148000 | -3,000 | -2.0% |
| Top Countries | 🇬🇧 GB, 🇮🇹 IT, 🇺🇸 US, 🇪🇸 ES, 🇫🇷 FR | ||
| ChatGPT / AI Overviews | 1100 / 3900 |
Website
Traffic & behavior
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Visits | 33130132 | +5,762,587 | +21.1% |
| Unique Visitors | 12553015 | +1,767,537 | +16.4% |
| Pages / Visit | 4.5 | ||
| Avg. Duration / Bounce | 10:35 · 60.08% |
Brand & Ads
Trust & presence
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Trustpilot Rating | 4.2/5 | 0.00 | 0.00% |
| Trustpilot Reviews | 30,657 | +622 | +2.1% |
| Ad Libraries Linked | 4 platforms |
More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
Unique Visitors
12,553,015
| MoM | +16.39% | (+1,767,537) |
| YoY* | -19.43% | (-3,027,965) |
Visits
33,130,132
| MoM | +21.06% | (+5,762,587) |
| YoY* | -12.24% | (-4,621,978) |
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Same type only (Broker). Preview shows Unique + Visits.
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| Broker | Unique | Visits | MoM | YoY | |
|---|---|---|---|---|---|
| 20,385,409 | 34,335,691 |
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More insights | |
| 5,352,258 | 15,140,129 |
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More insights | |
| 3,883,926 | 9,278,328 |
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More insights | |
| 2,774,848 | 10,687,175 |
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More insights | |
| 2,726,527 | 9,579,784 |
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More insights |
| Month | Visits | Unique | Pages/Visit | Avg. Duration | Bounce Rate |
|---|---|---|---|---|---|
| 01/26 | |||||
| 12/25 | |||||
| 10/25 | |||||
| + 1 more months available for members | |||||
More background on traffic numbers
Shows extended history and additional engagement signals.
DR
83
0 (0.0%)
Traffic
3,700,000
+100,000 (+2.8%)
Keywords
148,000
-3,000 (-2.0%)
Top Countries
🇬🇧 GB, 🇮🇹 IT, 🇺🇸 US, 🇪🇸 ES, 🇫🇷 FR
Traffic trend
AI visibility
Competitors
| Domain | Share | DR | Traffic |
|---|---|---|---|
Top pages
| Page | Traffic | KW | Value |
|---|---|---|---|
Keywords
| Keyword | Vol | Traffic | Pos |
|---|---|---|---|
Backlinks
| Source | Anchor | DR | Seen |
|---|---|---|---|
| Subject | Date | Action |
|---|---|---|
More emails in the archive
Members can browse through the most recent email history.
| Username | Platform | Mentions | Reach | Followers | Share of Voice | Influence Score |
|---|---|---|---|---|---|---|
| BitcoinNews | x.com | 1 | 65K | 3.2M | 0.6 | 10 |
More influencers in the list
Shows up to 145 tracked influencers with performance metrics and links.
Current Trustpilot Rating
4.2
MoM Change (Reviews)
+2.07%
YoY*
—
Brand Health & Reviews
| Month | Rating | Reviews |
|---|---|---|
| 02/26 | 4.2 | 30,657 |
| 01/26 | 4.2 | 30,035 |
| 10/25 | 0.0 | 0 |
| 09/25 | 0.0 | 0 |
More context around brand signals
Includes ratings, reviews, and how they change over time.
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).
No tagged posts found yet.
Rank 1 / 85
Audience Trend
History
Social Feed