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deriv Insights

Marketing and Funnel Analysis (Data as of JANUARY 2026)

deriv
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deriv
Broker
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FYI SCORE
95.6

Rank 4 / 65

Rank Company FYI
#2
exness
97.3
#3
trading212
96.8
#4
deriv
95.6
#5
ig
94.9
#6
xm
94.3
Social
Audience size
ChannelCurrentMoMMoM %
Instagram 124,000 +1,000 +0.8%
X (Twitter) 32,600 +400 +1.2%
YouTube 50,800 +900 +1.8%
TikTok 230,400 +7,100 +3.2%
Organic
SEO & AI
MetricCurrentMoMMoM %
DR 76 0 0.0%
Traffic 987000 +113,000 +12.9%
Keywords 9200 +200 +2.2%
Top Countries 🇰🇳 KN, 🇳🇬 NG, 🇸🇦 SA, 🇿🇧 ZB, 🇧🇼 BW
ChatGPT / AI Overviews 321 / 263
Website
Traffic & behavior
MetricCurrentMoMMoM %
Visits 6812367.0 +282,781 +4.3%
Unique Visitors 1860802.0 -26,366 -1.4%
Pages / Visit7.9
Avg. Duration / Bounce15:59 · 45,44 %
Brand & Ads
Trust & presence
MetricCurrentMoMMoM %
Trustpilot Rating 4.4/5 0.00 0.00%
Trustpilot Reviews 70,660 +725 +1.0%
Ad Libraries Linked 1 platforms
Meta × No link
Apple × No link
Google
Microsoft × No link
X × No link
TikTok × No link
LinkedIn × No link
Snapchat × No link
Reddit × No link
🔓
More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
View ad details
Combined Social Media Audience
437,800

Rank 2 / 85

Instagram
124,000
MoM: 0 (0.0%)
YoY: +3,199 (+2.6%)
X
32,600
MoM: 0 (0.0%)
YoY: +1,000 (+3.2%)
YouTube
50,800
MoM: 0 (0.0%)
YoY: +3,100 (+6.5%)
TikTok
230,400
MoM: 0 (0.0%)
YoY: +25,000 (+12.2%)

Audience Trend

History

MonthInstagramXYouTubeTikTok
02/26 124000 32600 50800 230400
01/26 123000 32200 49900 223300
10/25 120801 31800 48200 203600
09/25 120801 31600 47700 205400

Social Feed

🔓
More context for social channels
Includes historical data and content trends.
View social data
Unique Visitors
1,860,802
MoM -1.40% (-26,366)
YoY* -3.65% (-70,525)
Visits
6,812,367
MoM +4.33% (+282,781)
YoY* +4.00% (+261,748)
Discover Brokers with similar Website Traffic
Same type only (Broker). Preview shows Unique + Visits.
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Broker Unique Visits MoM YoY
oanda
oanda
2,346,061 5,780,509
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xtb
xtb
2,502,769 9,180,183
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vantage
vantage
1,352,616 4,828,645
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trading212
trading212
2,726,527 9,579,784
More insights
plus500
plus500
3,302,579 5,894,156
More insights
Month Visits Unique Pages/Visit Avg. Duration Bounce Rate
01/26
12/25
10/25
+ 1 more months available for members
Data by SEMrush
🔓
More background on traffic numbers
Shows extended history and additional engagement signals.
View website data
DR
76
0 (0.0%)
Traffic
987,000
+113,000 (+12.9%)
Keywords
9,200
+200 (+2.2%)
Top Countries
🇰🇳 KN, 🇳🇬 NG, 🇸🇦 SA, 🇿🇧 ZB, 🇧🇼 BW
Traffic trend
AI visibility
Competitors
DomainShareDRTraffic
Top pages
PageTrafficKWValue
Keywords
KeywordVolTrafficPos
Backlinks
SourceAnchorDRSeen

Access the full organic traffic analysis for deriv
Review competitor benchmarks, top-performing pages, keyword coverage, and newly acquired backlinks in one dashboard.
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Subject Date Action
🔓
More emails in the archive
Members can browse through the most recent email history.
View email archive
Username Platform Mentions Reach Followers Share of Voice Influence Score
Radio Television Caraïbes youtube.com 1 45 507K 0 10
🔓
More influencers in the list
Shows up to 298 tracked influencers with performance metrics and links.
View influencer list
Current Trustpilot Rating
4.4
MoM Change (Reviews)
+1.04%
YoY*
+7.28%

Brand Health & Reviews
MonthRatingReviews
02/26 4.4 70,660
01/26 4.4 69,935
10/25 4.4 68,144
09/25 4.4 65,866
🔓
More context around brand signals
Includes ratings, reviews, and how they change over time.
View brand data
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).

No tagged posts found yet.

The median tenure for CMOs in the online trading space is just 17.5 months.

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