deriv Insights
Marketing and Funnel Analysis (Data as of JANUARY 2026)
Other Brands
deriv
Broker
FYI SCORE
95.6
Rank 4 / 65
| Rank | Company | FYI |
|---|---|---|
| #2 | 97.3 | |
| #3 | 96.8 | |
| #4 |
deriv
|
95.6 |
| #5 | 94.9 | |
| #6 | 94.3 |
Social
Audience size
| Channel | Current | MoM | MoM % |
|---|---|---|---|
| 124,000 | +1,000 | +0.8% | |
| X (Twitter) | 32,600 | +400 | +1.2% |
| YouTube | 50,800 | +900 | +1.8% |
| TikTok | 230,400 | +7,100 | +3.2% |
Organic
SEO & AI
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| DR | 76 | 0 | 0.0% |
| Traffic | 987000 | +113,000 | +12.9% |
| Keywords | 9200 | +200 | +2.2% |
| Top Countries | 🇰🇳 KN, 🇳🇬 NG, 🇸🇦 SA, 🇿🇧 ZB, 🇧🇼 BW | ||
| ChatGPT / AI Overviews | 321 / 263 |
Website
Traffic & behavior
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Visits | 6812367.0 | +282,781 | +4.3% |
| Unique Visitors | 1860802.0 | -26,366 | -1.4% |
| Pages / Visit | 7.9 | ||
| Avg. Duration / Bounce | 15:59 · 45,44 % |
Brand & Ads
Trust & presence
| Metric | Current | MoM | MoM % |
|---|---|---|---|
| Trustpilot Rating | 4.4/5 | 0.00 | 0.00% |
| Trustpilot Reviews | 70,660 | +725 | +1.0% |
| Ad Libraries Linked | 1 platforms |
More details on ads and campaigns
Members can see additional breakdowns and more competitor examples.
Unique Visitors
1,860,802
| MoM | -1.40% | (-26,366) |
| YoY* | -3.65% | (-70,525) |
Visits
6,812,367
| MoM | +4.33% | (+282,781) |
| YoY* | +4.00% | (+261,748) |
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Same type only (Broker). Preview shows Unique + Visits.
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| Broker | Unique | Visits | MoM | YoY | |
|---|---|---|---|---|---|
| 2,346,061 | 5,780,509 |
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More insights | |
| 2,502,769 | 9,180,183 |
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More insights | |
| 1,352,616 | 4,828,645 |
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More insights | |
| 2,726,527 | 9,579,784 |
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| 3,302,579 | 5,894,156 |
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More insights |
| Month | Visits | Unique | Pages/Visit | Avg. Duration | Bounce Rate |
|---|---|---|---|---|---|
| 01/26 | |||||
| 12/25 | |||||
| 10/25 | |||||
| + 1 more months available for members | |||||
More background on traffic numbers
Shows extended history and additional engagement signals.
DR
76
0 (0.0%)
Traffic
987,000
+113,000 (+12.9%)
Keywords
9,200
+200 (+2.2%)
Top Countries
🇰🇳 KN, 🇳🇬 NG, 🇸🇦 SA, 🇿🇧 ZB, 🇧🇼 BW
Traffic trend
AI visibility
Competitors
| Domain | Share | DR | Traffic |
|---|---|---|---|
Top pages
| Page | Traffic | KW | Value |
|---|---|---|---|
Keywords
| Keyword | Vol | Traffic | Pos |
|---|---|---|---|
Backlinks
| Source | Anchor | DR | Seen |
|---|---|---|---|
| Subject | Date | Action |
|---|---|---|
More emails in the archive
Members can browse through the most recent email history.
| Username | Platform | Mentions | Reach | Followers | Share of Voice | Influence Score |
|---|---|---|---|---|---|---|
| Radio Television Caraïbes | youtube.com | 1 | 45 | 507K | 0 | 10 |
More influencers in the list
Shows up to 298 tracked influencers with performance metrics and links.
Current Trustpilot Rating
4.4
MoM Change (Reviews)
+1.04%
YoY*
+7.28%
Brand Health & Reviews
| Month | Rating | Reviews |
|---|---|---|
| 02/26 | 4.4 | 70,660 |
| 01/26 | 4.4 | 69,935 |
| 10/25 | 4.4 | 68,144 |
| 09/25 | 4.4 | 65,866 |
More context around brand signals
Includes ratings, reviews, and how they change over time.
* YoY compares the latest datapoint vs the oldest available datapoint (if less than 12 months of history exists).
No tagged posts found yet.
Rank 2 / 85
Audience Trend
History
Social Feed