I have been working in marketing for over a decade, specializing in the financial services sector. In 2024, I started my own consultancy, FYI, where I help businesses in finance and trading grow through structured marketing strategies and data-driven campaigns.
By Christian Görgen • September 27, 2025
Want to see exactly how your competitors run their paid ads? EU Ad Transparency Centers give Prop Firms and Brokers a free window into rival strategies — and a chance to turn insights into growth.
By Christian Görgen • September 22, 2025
Online reputation is not just about fixing reviews on one specific platform anymore. In this article, I take a look at areas that are often overlooked and reveal one SEO strategy you can implement within one week and that can save you a significant chunk of your acquisition costs.
By Christian Görgen • September 16, 2025
$1,302,591,575 — that’s how much 15 of the biggest prop firms claim on their homepages to have paid out. A big marketing message, but what do these numbers really say, and can anyone verify them?
By Christian Görgen • September 13, 2025
Last week, 4 brands made significant changes to their look and feel. In this article, I take a closer look at the updates and share my view on them.
By Christian Görgen • August 17, 2025
On July 21, 2025, ForexLive.com became InvestingLive.com. In this article, we take a closer look at how the rebrand was planned and executed, and review the first traffic performance metrics four weeks after the switch.
By Christian Görgen • August 15, 2025
Discover how prop trading firms can boost their Return on Ad Spend (ROAS) in a competitive market, going beyond Google and Meta to tap into new channels and growth opportunities.
By Christian Görgen • August 10, 2025
The FYI Prop Firm Ranking offers in-depth analysis of the most visible prop firms, showing their social media presence and the marketing strategies they use.
By Christian Görgen • July 26, 2025
Explore the FYI Broker Ranking for July 2025 — featuring latest traffic data, user ratings, app stats and visibility trends across 50+ online brokers.
By Christian Görgen • July 16, 2025
Growth hacking for prop firms is no longer optional. With dozens of new firms launching every month, a standard challenge model alone won’t set you apart. This guide shows you 10 proven tactics to drive growth.
By Christian Görgen • July 15, 2025
In this guide, we break down exactly how to enter the German market as an online broker — from understanding the local investor mindset to marketing strategies that actually convert in 2025.
By Christian Görgen • July 13, 2025
CMOs in Online Trading rarely make it past 1½ years. We analysed 50 real-world data points to understand why marketing leadership fails in this industry — and what needs to change.
By Christian Görgen • July 10, 2025
Prop trading is taking over the trading world – and now London is hosting its first ever Prop Trading Expo. Find out why brokers and traders alike can’t afford to miss it.
By Christian Görgen • July 9, 2025
Online trading expos promise leads and deals – but do they really deliver? Discover what brokers and prop firms should expect before signing up.
By Christian Görgen • April 14, 2025
Social media should be one of the most powerful growth channels for any trading brand. And yet, many brokers, prop firms, and fintechs are still using it like it’s 2015.
By Christian Görgen • April 7, 2025
Whether you’re fine-tuning existing performance campaigns or launching a fresh strategy from scratch, one thing stays true: your edge lies in understanding what your product does exceptionally well for traders.
By Christian Görgen • April 1, 2025
Ranking number one on Google is a tough game, especially in the competitive financial services space. Everyone wants to own the top spot for high-volume, commercial intent keywords.
By Christian Görgen • March 31, 2025
Email is still one of the most effective channels for client engagement. Whether you’re onboarding new traders, nurturing leads, or reactivating dormant accounts, the right email at the right time can drive serious results.
Let’s schedule a Free 15-Minute Introductory Call to exchange ideas and see where we can add value. It’s a simple first step to explore opportunities together.
