FYI | Archives for Christian Görgen
Hi, I’m Christian. For over a decade, I have been working in marketing for financial brands like eToro, Scalable Capital, and Fidelity International. Since 2024, I’ve been running my own consultancy, FYI.
Discover how prop trading firms can boost their Return on Ad Spend (ROAS) in a competitive market, going beyond Google and Meta to tap into new channels and growth opportunities.
The FYI Prop Firm Ranking offers in-depth analysis of the most visible prop firms, showing their social media presence and the marketing strategies they use.
Explore the FYI Broker Ranking for July 2025 — featuring latest traffic data, user ratings, app stats and visibility trends across 50+ online brokers.
Growth hacking for prop firms isn’t just a buzzword — it’s becoming a must-have strategy in today’s competitive landscape. With dozens of new firms entering the market each month, standing out requires more than just a good challenge model. This guide breaks down 10 actionable growth tactics.
In this guide, we break down exactly how to enter the German market as an online broker — from understanding the local investor mindset to marketing strategies that actually convert in 2025.
CMOs in Online Trading rarely make it past 1½ years. We analysed 50 real-world data points to understand why marketing leadership fails in this industry — and what needs to change.
Prop trading is taking over the trading world – and now London is hosting its first ever Prop Trading Expo. Find out why brokers and traders alike can’t afford to miss it.
Online trading expos promise leads and deals – but do they really deliver? Discover what brokers and prop firms should expect before signing up.
Social media should be one of the most powerful growth channels for any trading brand. And yet, many brokers, prop firms, and fintechs are still using it like it’s 2015.
Whether you’re fine-tuning existing performance campaigns or launching a fresh strategy from scratch, one thing stays true: your edge lies in understanding what your product does exceptionally well for traders.
Ranking number one on Google is a tough game, especially in the competitive financial services space. Everyone wants to own the top spot for high-volume, commercial intent keywords.
Email is still one of the most effective channels for client engagement. Whether you’re onboarding new traders, nurturing leads, or reactivating dormant accounts, the right email at the right time can drive serious results.