FYI Marketing and Consulting Ltd (“FYI”)
| Address | Digeni Akrita 54, 1061 Nicosia, Cyprus |
| Reg.No. | HE 466824 |
| VAT | CY60106489K |
Effective as of 20th of January 2026
These Terms & Conditions (“T&C”) set out the framework governing all services and subscriptions provided by FYI Marketing and Consulting Ltd, a company registered in Cyprus (“FYI”), to its clients (“Client”). By entering into a subscription, order, or agreement with FYI, the Client accepts and agrees to these T&C.
FYI provides marketing intelligence, consulting, reporting, and digital services primarily for companies in the financial services and fintech industries.
FYI’s offerings include, but are not limited to: access to the FYI dashboards and member area, marketing intelligence and performance data, SEO and visibility analysis, strategy workshops and consulting sessions, reports, benchmarks and competitive analysis, and content, placement, and marketing advisory services.
The exact scope of services is defined either by the active subscription and/or by a specific order, invoice, or service agreement (“Order”).
The FYI Subscription provides access to the exclusive member section on FYI.LTD, where marketing professionals can access marketing intelligence and data, including but not limited to traffic and visibility data, social media performance indicators, brand and competitive benchmarks, and lists of potential partners, influencers, or marketing opportunities.
The FYI dashboards and data platform are work in progress (WIP) and continuously evolving.
The subscription is billed monthly in advance and can be cancelled at any time. Cancellation takes effect at the end of the already paid billing period. No refunds are issued for partially used subscription periods.
The FYI Subscription includes one welcome call and platform demo and one strategy workshop. Additional services can be booked separately.
In addition to the subscription, FYI offers standalone service packages.
3.1 Visibility Report Package
This package includes listing on up to three comparison websites, a marketing strategy workshop, campaign playbooks, an interview or featured article placement, affiliate and influencer suggestions, and one month of free access to all FYI dashboards.
3.2 Organic Boost Package
This package includes identification of five “money pages” for SEO growth, three strategic backlinks to improve domain authority, ten additional keyword recommendations, an in-depth SEO workshop and proven frameworks, a technical SEO and on-page audit, and one month of full access to all FYI dashboards.
3.3 FYI Visibility Intelligence Report
This package includes weekly PDF reports covering visibility across social media, search, ChatGPT and AI tools, a visibility and traffic analysis workshop with benchmarks, ten keyword and prompt opportunity suggestions, competitive analysis against up to five competitors, clear recommendations to improve visibility, and one month of full access to all FYI dashboards.
3.4 Nature of Packages
These packages are project-based or one-off services unless otherwise agreed in writing. Delivery timelines and scope are defined in the respective Order or invoice.
All prices are stated net, excluding VAT, unless otherwise specified. Fees are defined in the subscription page, Order, or invoice.
Subscription fees are payable in advance via FYI’s website. Project-based services are invoiced according to the agreed terms.
For entities registered in Cyprus, 19% VAT is added. For EU entities outside Cyprus, the reverse charge mechanism applies and a valid VAT ID is required. For entities outside the EU, no VAT is charged by FYI.
FYI reserves the right to suspend or terminate access to services in case of non-payment or late payment.
All payments are non-refundable once a subscription period has started or a project or service has been initiated.
The Client agrees to provide timely access to all necessary information and accounts, to cooperate in workshops, reviews and feedback rounds, and understands that delays caused by the Client do not affect payment obligations.
The FYI platform, dashboards and data are work in progress. FYI does not guarantee correctness, completeness or availability of data at all times. No guarantees are made regarding rankings, traffic, visibility, revenue or business results. All insights, reports and recommendations are advisory in nature.
Both parties agree to keep confidential all non-public information exchanged during the engagement unless disclosure is legally required.
The Client may use delivered reports and materials for internal and external business purposes. FYI retains ownership of all proprietary tools, systems, methodologies and platform technology.
FYI may include affiliate links, sponsored placements or commercial partnerships and may receive commissions or benefits from such relationships. This does not change the advisory and marketing nature of the services.
FYI uses third-party and proprietary data sources. FYI does not guarantee that data is error-free or always up to date. Clients must perform their own due diligence before making business decisions. FYI assumes no liability for decisions made based on provided data.
Subscriptions can be cancelled at any time and end at the close of the paid period. Project-based services follow the termination terms in the respective Order. Paid fees remain non-refundable.
FYI is not liable for indirect or consequential damages. FYI’s total liability is limited to the amount paid by the Client for the relevant service.
These T&C are governed by the laws of Cyprus. Any disputes shall be subject to the exclusive jurisdiction of the courts of Cyprus.
These T&C together with the applicable Order form the entire agreement. Changes require written agreement. If any clause is found invalid, the remaining clauses remain in force.
By subscribing or ordering services from FYI, the Client confirms acceptance of these Terms and Conditions.