The Honest Trader

Discover how The Honest Trader is growing and who they are working with. Growth, audience and partnership data on FYI.

FYI Score 80 — ranked #132 of 12,326 · 11K total audience · Covers prop

Brands tracked: thefundedtrader, propfirmmatch, goatfundedtrader, apextraderfunding, blueberryfunded, citytradersimperium

Who is The Honest Trader?

The Honest Trader is a prop trading creator publishing on YouTube, Discord and Instagram, with 11K followers across those channels. Their content covers funded trading challenges, payout results, futures and forex setups, and comparisons of the prop firms that run them.

That is a mid-sized, focused following. This profile brings together what FYI measures about The Honest Trader: the size and spread of the audience, how that audience responds to each post, and the brands The Honest Trader has worked with. It is written for brands, agencies and partnership managers deciding whether The Honest Trader is the right fit for a campaign, and for traders who want to know who stands behind the content they watch.

The Honest Trader's audience and reach

The Honest Trader spreads their audience across 3 platforms: YouTube, Discord and Instagram. A multi-platform audience gives a brand several ways in: a long-form integration on one channel, short clips or stories on another, and a pinned link or post where the community gathers between videos.

FYI gives The Honest Trader an FYI Score of 80 out of 100, ranking them #132 of the 12,326 creators FYI ranks. The score combines audience size and growth, how closely the content sticks to trading, and the calibre of the brands a creator works with, so it rewards a relevant, trusted audience and not only a large follower count.

On YouTube, brands usually buy an integration of a minute or two inside a video, or a dedicated review, and the link in the description keeps bringing in sign-ups long after the upload. On Discord, the community server is where the most engaged followers talk every day, and partner channels or giveaways reach them there. On Instagram, reels reach new viewers while stories with a link sticker turn existing followers into clicks.

Follower counts are recorded every week on each channel, which shows whether an audience is growing, holding steady or fading, and how it compares with other creators in prop trading.

How The Honest Trader's audience engages

On average 3.4% of the people who watch a post by The Honest Trader like or comment on it, and 0.63% of their followers engage with each post. That points to a highly responsive audience that reacts to most posts.

Engagement is the number to read alongside reach. A brand buying a placement is paying for the people who see it and act on it, and a smaller audience that responds can outperform a larger one that scrolls past. FYI calculates these rates from 32 analysed videos, not from a single post.

How The Honest Trader compares with other creators

At #132 of 12,326, The Honest Trader sits in the top 2% of the trading creators FYI ranks. The ranking is relative, so a creator moves up or down as their own audience, content and partners change and as other creators grow around them.

Rank is most useful when read with the rest of the profile. A creator ranked lower but focused tightly on prop trading can be a better fit for a prop trading campaign than a larger general finance channel, because the audience already came for that subject.

The Honest Trader's brand partnerships

FYI tracks 6 brand partners for The Honest Trader, 2 of them active. By FYI Score the list holds 1 market leader and 2 premium brands. The partners come from prop firms and media and tools brands.

Across 32 analysed videos, The Honest Trader has promoted 8 brands. Each promotion is recorded with whether it was sponsored or an affiliate link, any discount code, and when it first and last appeared.

The Honest Trader works in a market where the main partners are prop trading firms. Prop firm partnerships are typically affiliate deals paying a commission on each challenge sold, usually tracked with a discount code the creator shares on screen and in the description. Firms also sponsor live challenge attempts and payout videos, which double as proof for the audience.

Working with The Honest Trader

Prop firms looking for a creator check whether challenges and payouts are shown openly, whether the creator trades the instruments the firm offers, and how many competing firms the creator already promotes. A creator who documents a challenge from start to payout gives the audience proof that no advert can.

Before approaching The Honest Trader, compare three things on this page: the reach on each platform, the engagement rate against the size of the audience, and the brands already on their list. A creator who already promotes a direct competitor may be tied to them, while one with past partners in the same market already knows how to present the product.

Brands can contact The Honest Trader through FYI by sending an enquiry from this profile. A good first message names the product, the placement in mind (an integration, a dedicated video or a link in the description) and the deal type on offer, so the creator can answer with rates and availability.

How FYI tracks The Honest Trader

FYI records follower counts from each of The Honest Trader's public channels every week and analyses their videos for the topics covered, the brands promoted and how the audience reacts in the comments. Brands are matched against FYI's rankings of brokers, crypto exchanges and prop firms, so every partner carries its own FYI Score. The profile updates as new data arrives.

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