Phantom by HKCM

Discover how Phantom by HKCM is growing and who they are working with. Growth, audience and partnership data on FYI.

FYI Score 80 — ranked #110 of 12,326 · 711K total audience · Covers crypto

Brands tracked: coinbase

Who is Phantom by HKCM?

Phantom by HKCM is a crypto trading creator publishing on YouTube, Facebook, X, TikTok, Instagram and LinkedIn, with 711K followers across those channels. Their content covers bitcoin and altcoin markets, on-chain trends, exchanges, wallets and the tools used to trade them.

That is a large, established following. This profile brings together what FYI measures about Phantom by HKCM: the size and spread of the audience, how that audience responds to each post, and the brands Phantom by HKCM has worked with. It is written for brands, agencies and partnership managers deciding whether Phantom by HKCM is the right fit for a campaign, and for traders who want to know who stands behind the content they watch.

Phantom by HKCM's audience and reach

Phantom by HKCM spreads their audience across 6 platforms: YouTube, Facebook, X, TikTok, Instagram and LinkedIn. A multi-platform audience gives a brand several ways in: a long-form integration on one channel, short clips or stories on another, and a pinned link or post where the community gathers between videos.

FYI gives Phantom by HKCM an FYI Score of 80 out of 100, ranking them #110 of the 12,326 creators FYI ranks. The score combines audience size and growth, how closely the content sticks to trading, and the calibre of the brands a creator works with, so it rewards a relevant, trusted audience and not only a large follower count.

On YouTube, brands usually buy an integration of a minute or two inside a video, or a dedicated review, and the link in the description keeps bringing in sign-ups long after the upload. On Facebook, pages and groups reach an older and often more established investor audience. On X, threads and pinned posts put a brand next to live market commentary, where traders read during the session. On TikTok, short videos travel well beyond the follower base, which suits sign-up offers aimed at newer traders. On Instagram, reels reach new viewers while stories with a link sticker turn existing followers into clicks. On LinkedIn, posts reach professionals and industry contacts rather than retail traders alone.

Follower counts are recorded every week on each channel, which shows whether an audience is growing, holding steady or fading, and how it compares with other creators in crypto trading.

How Phantom by HKCM's audience engages

On average 3.5% of the people who watch a post by Phantom by HKCM like or comment on it, and 0.57% of their followers engage with each post. That points to a highly responsive audience that reacts to most posts.

Engagement is the number to read alongside reach. A brand buying a placement is paying for the people who see it and act on it, and a smaller audience that responds can outperform a larger one that scrolls past. FYI calculates these rates from 53 analysed videos, not from a single post.

How Phantom by HKCM compares with other creators

At #110 of 12,326, Phantom by HKCM sits in the top 1% of the trading creators FYI ranks. The ranking is relative, so a creator moves up or down as their own audience, content and partners change and as other creators grow around them.

Rank is most useful when read with the rest of the profile. A creator ranked lower but focused tightly on crypto trading can be a better fit for a crypto trading campaign than a larger general finance channel, because the audience already came for that subject.

Phantom by HKCM's brand partnerships

FYI tracks 1 brand partner for Phantom by HKCM. By FYI Score it is a market leader among crypto brands.

Across 53 analysed videos, Phantom by HKCM has promoted 8 brands. Each promotion is recorded with whether it was sponsored or an affiliate link, any discount code, and when it first and last appeared.

Phantom by HKCM works in a market where the main partners are crypto exchanges and Web3 brands. Crypto partnerships are mostly referral programmes paying a share of trading fees, often for the lifetime of each referred account, with sign-up bonuses for the audience. Exchanges also buy dedicated videos around listings and product launches, and check which jurisdictions a creator's audience sits in.

Working with Phantom by HKCM

Exchanges looking for a crypto creator check how the audience trades, spot or derivatives, how long the creator has covered the market through both rising and falling prices, and whether past promotions were clearly disclosed. Audiences that follow a creator through a bear market tend to stay loyal to the platforms that creator recommends.

Before approaching Phantom by HKCM, compare three things on this page: the reach on each platform, the engagement rate against the size of the audience, and the brands already on their list. A creator who already promotes a direct competitor may be tied to them, while one with past partners in the same market already knows how to present the product.

Brands can contact Phantom by HKCM through FYI by sending an enquiry from this profile. A good first message names the product, the placement in mind (an integration, a dedicated video or a link in the description) and the deal type on offer, so the creator can answer with rates and availability.

How FYI tracks Phantom by HKCM

FYI records follower counts from each of Phantom by HKCM's public channels every week and analyses their videos for the topics covered, the brands promoted and how the audience reacts in the comments. Brands are matched against FYI's rankings of brokers, crypto exchanges and prop firms, so every partner carries its own FYI Score. The profile updates as new data arrives.

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