IC Markets Signs Guillermo Ochoa for LatAm Push
· By Christian Görgen
IC Markets has entered into a strategic partnership with football star Guillermo Ochoa to bolster its growth in Latin America, with a particular focus on Mexico, according to Finance Magnates. Ochoa, a prominent figure in modern football and currently playing for AEL Limassol, is recognized as one of Mexico's most trusted athletes. His influence is expected to significantly enhance IC's market presence in the region.
The partnership grants IC exclusive rights to Ochoa's name, image, and likeness across various global marketing channels, facilitating a culturally resonant campaign aimed at establishing market dominance. Andrew Budzinski, Founder of IC, emphasized that this collaboration is a strategic move to leverage Ochoa's credibility and reach among millions of fans, stating, "Guillermo Ochoa represents performance under pressure, consistency at the highest level, and absolute trust—exactly what trading demands." Ochoa echoed this sentiment, highlighting the shared values of discipline and performance.
By the numbers
IC Markets has seen a significant increase in web traffic, which grew 22.7% month-over-month from February to March 2026, reaching over 3.3 million visits. This surge in traffic aligns with the company's efforts to enhance its brand visibility through partnerships. Additionally, Instagram followers increased sharply by 28.6% during the same period, indicating a growing engagement with the brand's audience.
Partnerships clearly play a meaningful role for IC Markets. FYI's influencer-discovery tool currently tracks 200 social-media profiles actively promoting the brand—concentrated on YouTube (112), X (61), and TikTok (27). This extensive network includes high-influence voices like HaasF1Team on X with 1.8 million followers, which may further amplify the impact of the Ochoa partnership.
As IC Markets continues to expand its global sports portfolio, including its relationship with the Haas F1 Team, this partnership with Ochoa is expected to drive significant improvements in client acquisition and engagement across Latin America.