How to Find Trading Influencers: A Playbook for Brands
· By Christian Görgen
Most influencer discovery tools are built for lifestyle content, product placements and e-commerce brands selling physical products, rather than brokers, prop firms and crypto exchanges.
Trading influencer marketing works differently. Creators build audiences across YouTube, Telegram, Discord and X, while partnerships often involve recurring commissions and long-term relationships rather than one-off promotions.
Finding the right creators requires more than a marketplace search. Signals like existing brand partnerships, audience relevance and preferred deal structures matter much more.
1. The trading creator pool is larger than most brands expect
More than 3,000 creators promote at least one broker in the FYI directory, and the prop trading and crypto markets are each of a similar size.
[fyi_table cols="Market|Creators" rows="Brokers|3,585;Prop firms|3,119;Crypto exchanges|3,091" title="Trading creators by market" note="Source: FYI influencer directory, October 2026. A creator can promote firms in more than one market."]
With a pool of that size, there is little reason for trading brands to settle for creators who are only a partial match.
The real opportunity lies in hyper-targeting: identifying creators whose audience, market, language, content and interests align closely with your brand.
The more you know about a creator, the better you can assess the fit. And the better the fit, the more relevant and successful the partnership is likely to be.
2. Trading creators gather on different platforms
Each platform tends to carry a different kind of trading content. YouTube is home to long-format education, strategy videos and broker or prop firm reviews. Telegram hosts signal groups and trading communities that talk every day, and Discord is popular with prop trading communities working through challenges together. X carries much of the real-time crypto commentary.
These differences come from how people trade together. A long tutorial suits search, a signal needs to arrive instantly, and a challenge community wants a shared space to compare progress. FYI alone ranks more than 750 crypto creators on YouTube.
3. How to find trading influencers differs by vertical
Forex, prop trading and crypto creators overlap less than many brands assume. Each vertical has its own leading names, its own platforms and its own way of talking about products.
Prop trading creators
Prop trading creators often document challenges, payouts and funded accounts in detail. Channels such as Day Trading with Matt, LumiTraders and PJ Trades are among the prop creators ranked on FYI. How prop firms work with creators once a partnership exists is covered in how prop firms use trading influencers.
[fyi_influencers vertical="prop" limit="5" title="Top prop trading creators right now" link="/insights/influencers/prop-trading-influencers" link_label="All prop trading creators"]
Forex creators
Forex creators range from education channels to signal communities, across many languages and regions. Stock Learners, Forex Insights and Booming Bulls are among the forex creators ranked on FYI.
[fyi_influencers vertical="broker" limit="5" title="Top forex creators right now" link="/insights/influencers/forex-influencers" link_label="All forex creators"]
Crypto creators
Crypto creators lean heavily on YouTube and X, with a mix of market commentary, project analysis and exchange tutorials. Altcoin Daily, Paul Barron Network and Mind Math Money are among the crypto creators ranked on FYI, and crypto exchange influencer marketing covers how exchanges work with them.
[fyi_influencers vertical="crypto" platform="youtube" limit="5" title="Top crypto creators on YouTube" link="/insights/influencers/crypto-influencers-on-youtube" link_label="All crypto YouTubers"]
4. Language markets are smaller but less crowded
Outside English, the pools shrink quickly. The Arabic forex ranking on FYI lists around twenty creators and the Hindi forex ranking about a hundred, compared with well over a thousand in the main forex ranking.
For a brand licensed in those markets, a smaller pool can be an advantage rather than a limitation. There are fewer creators to review and fewer competitors approaching each of them. Audiences also tend to trust someone explaining products in their own language more than a translated campaign. The Arabic, Hindi and Portuguese forex rankings are a useful place to start.
5. Competitor partners show who already takes brand deals
A creator who already works with a competitor has shown that they take brand deals and know how their audience responds to them, the same starting point used for finding forex affiliates. On FYI's forex ranking, about one in six creators show Exness among their partners, and on the prop trading ranking, FundedNext appears for more than a quarter of the ranked creators.
These creators will naturally compare any new offer with what they already have. In my view, that comparison can be an opening rather than an obstacle. It gives a brand a clear benchmark to improve on, whether through better terms, a different product or a market the competitor does not serve well.
6. A Spanish-language search shows the method
A prop firm looking for Spanish-speaking creators could start on the prop trading ranking, where Gabriel Parra, a Spanish-language YouTube creator, ranks near the top.
[fyi_influencer slug="gabriel-parra"]
From there, the search can widen to Spanish-speaking forex and crypto creators such as EL MÍTICO and CriptoNorber. The Spanish prop trading ranking then shows which firms are already active with that audience, which gives the competitor context.
The shortlist that follows is simply the creators who fit the language, the platform and the product, ready for a proper vetting step before any booking.
7. Most partnerships start with a test booking
Most trading brands start with a single test booking before committing to a longer deal, which gives both sides a low-risk way to see how the audience responds. What to check before that booking deserves its own step.
In my view, filtering by vertical, language and competitor partners narrows thousands of creators to a usable shortlist far faster than any general marketplace search. The full directory is searchable through Partner Discovery.
[fyi_faq title="Finding trading influencers: FAQ" q1="How can a brand find trading influencers?" a1="Most brands get further by searching trading-specific rankings rather than general influencer marketplaces, then filtering by vertical, language, platform and the brands a creator already works with." q2="Where do forex, prop and crypto creators post?" a2="Mostly on YouTube for education and reviews, Telegram for signals and communities, Discord for prop trading groups, and X for real-time crypto commentary." q3="How many trading creators are there?" a3="According to the FYI influencer directory, more than 3,000 creators promote brokers, and the prop trading and crypto markets are each of a similar size." q4="How can a brand find creators in a specific language?" a4="Language rankings are the quickest route. FYI publishes separate rankings for markets such as Arabic, Hindi, Portuguese and Spanish, which are smaller but usually far less crowded than the main English rankings." q5="How does a first creator booking usually work?" a5="Most brands start with a single test booking, such as one video or post with a unique code, before agreeing a longer partnership."] [fyi_author_box]