Equiti Group Names Al Lotter Head of Creative
· By Christian Görgen
Equiti Group has appointed Al Lotter as its new Head of Creative, bringing in an experienced advertising executive from HelloBobby, according to FXNewsGroup. Lotter previously served as Chief Creative Officer at the Dubai-based agency and has over 20 years of experience in the advertising industry, including roles at Qanect and Oasis Group.
Equiti's Hiring activity in Q2/2026
Alongside the leadership hire, Equiti Group is currently advertising 47 open roles across different business areas.
The majority of openings are concentrated in product and technology functions, including positions such as Product Managers in crypto and multi asset, backend and full stack developers, mobile engineers, and site reliability engineers. This suggests continued investment in platform development and infrastructure.
There is also a smaller but notable presence of roles in marketing and partnerships, including positions such as Product Marketing Manager and Affiliates Lead, indicating ongoing efforts in user acquisition and partner channels.
In addition, operations and support roles, covering payments, client support, and trading operations, make up a significant portion of the hiring activity, pointing to a focus on scaling core business functions.
Geographically, many of the roles are linked to entities in Jordan and Equiti Labs, highlighting where a large part of the company’s product and technology development is currently based.
By the numbers
Equiti’s organic traffic increased by 15.5% over the past months, reaching 78,300 in March 2026, up from 67,800 in January 2026. While the timeframe spans more than a single month, the data points to a gradual increase in visibility.
On social media, Equiti’s Instagram following grew by 6.2% month over month to 15,500. The growth indicates steady audience expansion, although from a relatively modest base compared to larger industry peers.