Influencer Marketing
for Financial Services

  • Connect with top influencers in your target market
  • Build meaningful partnerships with content creators
  • Embedded into a data-driven, full-funnel strategy

Top 3 Influencer Challenges we hear from marketing teams

  • Lack of influencer partners who understand finance
  • One-off campaigns with no long-term brand impact
  • Difficulty proving ROI and aligning with compliance

Our Influencer Marketing Services

We advise you on which influencer types work best for your brand—educators, lifestyle creators, or platform reviewers—based on your goals and audience.

  • Match with creators across YouTube, TikTok and Telegram
  • Build ambassador programs or short-term awareness campaigns
  • Assess brand alignment and compliance risk before outreach

We help you price fairly, negotiate smart, and structure deals that protect ROI—without overpaying for reach that won’t convert.

  • Benchmarks for CPM, flat fees, rev share, or hybrid models
  • Negotiate content rights, exclusivity, and usage terms
  • Ensure legal & compliance review before final sign-off

We help influencers say the right thing, in the right way—turning native content into real lead gen or conversion outcomes.

  • Scripted talking points, hooks, and compliance-safe CTAs
  • Video, story, reel, and feed post templates for different channels
  • Coordinate with creators to ensure content consistency

We define success before launch—so you know what to track and how to evaluate ROI beyond likes and views.

  • Use custom UTMs, landing pages, and codes per creator
  • Provide reports on reach vs. engagement vs. conversion
  • Refine influencer selection based on past performance

Need to go fast? We maintain a vetted network of influencers in the trading, crypto, and personal finance space—ready to collaborate.

  • Access ready-to-go creators with verified audiences
  • Preferred rates and guaranteed deliverables
  • Focus on creators already trusted by your target users

Improve Your Influencer Marketing Strategy

Let’s uncover what’s holding your Influencer Marketing efforts back.

Schedule Discovery Call

How to get started with Influencer Marketing efficiently

Start with the why. Are you aiming for brand awareness, app downloads, traffic, or verified accounts? Clarify what success looks like—from campaign goals to performance KPIs—so you can track results and set expectations internally.

Research and compile a list of potential influencers in your niche. Look for creators who already speak to your ideal audience and understand the nuances of your core target customers.

Avoid the trap of chasing massive follower numbers. Choose influencers who align with your brand’s tone, values, and product offering. Authenticity and relevance will outperform inflated numbers every time—especially in regulated industries.

If you don’t already have a relationship, don’t pitch cold. Engage with their content first—like, comment, share, and start meaningful conversations. After a few weeks of consistent interaction, your outreach will feel more natural and likely to convert.

Once in contact, treat the partnership like a serious marketing campaign. Set clear deliverables, timelines, compliance guidelines, and performance tracking. Whether it’s a one-off video or a long-term ambassador deal, structure it to scale.

Need help setting up influencer or affiliate partnerships the right way? Schedule a free discovery call with FYI and let’s build a framework that delivers.

Specialists in Influencer Marketing for Financial Services

Let us help you improve your Influencer Marketing efforts and deliver tailored, scalable solutions.

Global Network

A trusted ecosystem of creators, developers, and growth specialists worldwide.

10+ Years Experience

Over a decade of proven expertise
in digital marketing and strategy.

Financial Markets in our DNA

Deep-rooted knowledge of financial services
and passion for trading and investing.

Tech Obsessed

We leverage the latest marketing technology to drive measurable outcomes.

We use Influencer Marketing
to generate Traffic for

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Achieve better results with Influencer Marketing

We’re a specialized team with global experience in the financial space. Let’s explore how we can support you to reach your goals.

  • Overview of our strategic approach and services
  • Discuss your goals and challenges around Influencer Marketing
  • Explore if FYI is the right partner for your growth
Christian Görgen

Christian Görgen

FinTech Advisor & Founder @ FYI